Burger King keeps you guessing in this spot that mentions all its rivals
French spot by Buzzman ran during the France-Denmark World Cup game
Editor's Pick
Burger King kept French viewers guessing last weekend with a campaign that started with a tease on Twitter and then aired as a two minute spot at half time during the France vs Denmark FIFA World Cup game.
The spot, by Buzzman, features a bunch of people in deliberately unbranded restaurant, arguing about their favorite fast food brands. Some people think McDonald's rules, others cite Five Guys, there are KFC aficionados as well as fans of local brands like Big Fernand and Bioburger.
What starts as a conversation between a couple becomes a restaurant wide battle with shouting, rampaging and even a police squad intervention. The ad becomes more and more over-the-top, until finally it's revealed...that they are all sitting in a Burger King, quite happily about to eat their BK meals.
As well as the 1min 55s film, directed by Adrien Armanet of Henry, the film is also airing in 60 second and 30 second formats. It's an unusual approach for a brand, but it's certainly memorable and we're sure would have inspired plenty of debate among French fast food fans.
Credits
- Date
- Nov 30, 2022
- Client :
- Burger King (France)
- Client :
- Burger King
- Agency :
- Buzzman-Paris
- Managing Director :
- Alexandre Simon
- Marketing Director :
- Timothée Loizeau
- Media Officer :
- Erinna Beaudron
- President and Executive Director :
- Georges Mohammed-Cherif
- Vice President :
- Thomas Granger
- Managing Director :
- Julien Levilain
- Art Director :
- Pierre Cognard
- Art Director :
- Guilhem Barbet
- Copywriter :
- Guilhem Barbet
- Copywriter Assistant :
- Loic Coelho
- Account Manager :
- Fany Maupou
- Account Executive :
- Romane Bourdier
- Head of Social Media :
- Julien Scaglione
- Social Media Consultant :
- Félix Brunot
- Social Media Consultant :
- Lucas Souchon
- Head of PR & Communication :
- Amélie Juillet
- PR & Communication Manager :
- Paul Renaudineau
- PR & Communication Assistant :
- Marie Smid
- PR & Communication Assistant :
- Anouck Vallez
- Head of TV Production :
- Vanessa Barbel
- Producer :
- Ayman Géroudet
- Production :
- Henry
- Film Director :
- Adrien Armanet
- Sound Production :
- Schmooze
Need a credit fix? Contact the Creativity Editors
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