Burger King keeps you guessing in this spot that mentions all its rivals

French spot by Buzzman ran during the France-Denmark World Cup game

Published On
Nov 30, 2022

Editor's Pick

Burger King kept French viewers guessing last weekend with a campaign that started with a tease on Twitter and then aired as a two minute spot at half time during the France vs Denmark FIFA World Cup game.

The spot, by Buzzman, features a bunch of people in deliberately unbranded restaurant, arguing about their favorite fast food brands. Some people think McDonald's rules, others cite Five Guys, there are KFC aficionados as well as fans of local brands like Big Fernand and Bioburger.

What starts as a conversation between a couple becomes a restaurant wide battle with shouting, rampaging and even a police squad intervention. The ad becomes more and more over-the-top, until finally it's revealed...that they are all sitting in a Burger King, quite happily about to eat their BK meals. 

As well as the 1min 55s film, directed by Adrien Armanet of Henry, the film is also airing in 60 second and 30 second formats. It's an unusual approach for a brand, but it's certainly memorable and we're sure would have inspired plenty of debate among French fast food fans.


Nov 30, 2022
Client :
Burger King (France)
Client :
Burger King
Agency :
Managing Director :
Alexandre Simon
Marketing Director :
Timothée Loizeau
Media Officer :
Erinna Beaudron
President and Executive Director :
Georges Mohammed-Cherif
Vice President :
Thomas Granger
Managing Director :
Julien Levilain
Art Director :
Pierre Cognard
Art Director :
Guilhem Barbet
Copywriter :
Guilhem Barbet
Copywriter Assistant :
Loic Coelho
Account Manager :
Fany Maupou
Account Executive :
Romane Bourdier
Head of Social Media :
Julien Scaglione
Social Media Consultant :
Félix Brunot
Social Media Consultant :
Lucas Souchon
Head of PR & Communication :
Amélie Juillet
PR & Communication Manager :
Paul Renaudineau
PR & Communication Assistant :
Marie Smid
PR & Communication Assistant :
Anouck Vallez
Head of TV Production :
Vanessa Barbel
Producer :
Ayman Géroudet
Production :
Film Director :
Adrien Armanet
Sound Production :

Need a credit fix? Contact the Creativity Editors

Project Type