Burger King gets Twitch gamers to promote its deals using donation feature
Campaign via David Madrid donates small amounts to popular players
Jul 09, 2020
Burger King has found a workaround to promote offers such as $1 mini shakes and 40 nuggets for $4.99 on Twitch.
Burger King isn’t advertising on the popular livestreaming site. Instead, in a campaign via David Madrid that it claims is a first by a brand, it used the donation feature, donating small amounts to popular gamers and including messages with the $1 to $5 donations. On Twitch, donation messages are automatically read by a bot. So as the gamers play, they and their viewers hear about the BK offers.