Burger King gets Twitch gamers to promote its deals using donation feature

Campaign via David Madrid donates small amounts to popular players

Published On
Jul 09, 2020

Editor's Pick

Burger King has found a workaround to promote offers such as $1 mini shakes and 40 nuggets for $4.99 on Twitch.

Burger King isn’t advertising on the popular livestreaming site. Instead, in a campaign via David Madrid that it claims is a first by a brand, it used the donation feature, donating small amounts to popular gamers and including messages with the $1 to $5 donations. On Twitch, donation messages are automatically read by a bot. So as the gamers play, they and their viewers hear about the BK offers. 



Jul 09, 2020
Client :
Burger King
Agency :
Global CCO & Partner :
Pancho Cassis
Global COO :
Sylvia Panico
Executive Creative Director :
Saulo Rocha
Executive Creative Director :
André Toledo
Creative Director :
Fred Bosch
Creative Director :
Álvaro Palma
Copywriter :
Jaime Ludeña
Art Director :
Francesc Enrich
Group Account Director :
Stefane Rosa
Management Supervisor :
Jenny Gobel
Account Executive :
Rachel Startz
Strategic Manager :
Patricia Urgoiti
Head of Production :
Alejandro Falduti
Production Company :
Key Visual :
Legacy Effects
Photographer :
Matt Alavi
The King :
Jim Charmatz

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Project Type