Burger King is giving away bags of potatoes to go with customers' burgers and fries

Brand is helping French farmers with unusual giveaway

Published On
Feb 01, 2021

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A fast food order might commonly come with a side of fries, but Burger King France is doing things somewhat differently this month—it's giving away bags of raw potatoes.

In its latest effort to help out during the pandemic (which has already included helping indie restaurants and encouraging people to also buy from its fast food rivals), Paris agency Buzzman's new campaign for the brand aims to help French farmers who are suffering from shuttered restaurants during the pandemic. It's buying 200 extra tons of potatoes, and from tomorrow, will be giving away a one kilo bag of potatoes to each customer who visits a drive-thru.

The effort is being supported by social media posts as well as print ads in French newspaper Le Journal du Dimanche.






Feb 01, 2021
Client :
Burger King (France)
Agency :
Marketing Director :
Alexandre Simon
Product Marketing Officer :
Carole Rousseau
Communication, Public Relations and CSR Director :
Muriel Reyss
Project Manager :
Anne Bermond
President and Executive Creative Director :
Georges Mohammed-Cherif
Vice – President :
Thomas Granger
Managing Director :
Julien Levilain
Art Director :
Margaux Hontang
Copywriter :
Melvin Berrehouc
Head of Account :
Loic Coelho
Account Executive :
Guillaume Lhoste
Head of Social Media :
Julien Scaglione
Social Media Consultant :
Félix Brunot
Social Media Consultant :
Arnaud Cherbonnier
Head of PR & Communication :
Amélie Juillet
PR & Communication Manager :
Paul Renaudineau

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