In its latest coronavirus message, Burger King is giving a huge shout out to healthcare workers—and couch potatoes.
A new ad from FCB New York, the agency behind the award-winning “Whopper Detour” campaign, depicts the home-bound literally stuck to their couches. As they remain affixed to the furniture, it rises, elevating them to standing position where they give a patriotic salute.
“Your country needs you to stay on your couch and order in,” a voiceover bellows against rousing music, celebrating “couch po-ta-triots” around the country. It concludes with the line “Stay Home of the Whopper,” a reworking of BK's shingle that also previously appeared in a social campaign in the U.K. Janusz Kaminski directed the spot, via Independent Media.
Along with the ad, Burger King is waiving all delivery fees placed through its app, and it will also be supporting the American Nurses Foundation and giving 250,000 Whoppers to nurses around the country. Customers can also pitch in to the foundation's efforts by texting THANKS to 20222 to make a one-time $10 donation.
The campaign follows BK’s other coronavirus message which included instructions on how to make a Whopper at home and another highlighting how it is now delivering directly to truck drivers on long hauls during the pandemic.