Burger King salutes nurses (and couch potatoes) in its 'Stay Home of the Whopper' campaign
Fast feeder will support healthcare workers with funding and food
Editor's Pick
In its latest coronavirus message, Burger King is giving a huge shout out to healthcare workers—and couch potatoes.
A new ad from FCB New York, the agency behind the award-winning “Whopper Detour” campaign, depicts the home-bound literally stuck to their couches. As they remain affixed to the furniture, it rises, elevating them to standing position where they give a patriotic salute.
“Your country needs you to stay on your couch and order in,” a voiceover bellows against rousing music, celebrating “couch po-ta-triots” around the country. It concludes with the line “Stay Home of the Whopper,” a reworking of BK's shingle that also previously appeared in a social campaign in the U.K. Janusz Kaminski directed the spot, via Independent Media.
Along with the ad, Burger King is waiving all delivery fees placed through its app, and it will also be supporting the American Nurses Foundation and giving 250,000 Whoppers to nurses around the country. Customers can also pitch in to the foundation's efforts by texting THANKS to 20222 to make a one-time $10 donation.
The campaign follows BK’s other coronavirus message which included instructions on how to make a Whopper at home and another highlighting how it is now delivering directly to truck drivers on long hauls during the pandemic.
Credits
- Date
- Apr 09, 2020
- Client :
- Burger King
- Agency :
- FCB-New York
- Chief Creative Officer :
- Gabriel Schmitt
- Creative Partner :
- Ari Halper
- Worldwide Creative Partner :
- Fred Levron
- Associate Creative Director :
- Alex Sprouse
- Associate Creative Director :
- Laszlo Szloboda
- Senior Copywriter :
- Dani Karnik
- Senior Art Director :
- Waner Almeida
- Director of Integrated Production EVP :
- Adam Isidore
- Director of Business Affairs :
- Janice Katz
- Senior Project Manager Operations :
- Jesse Morris
- Senior Integrated Producer :
- Kate Fixter
- Group Account Director SVP :
- Megan Bundy
- Account Director :
- Sarah Tarner
- Production Company :
- Independent Media
- Director :
- Janusz Kaminski
- Executive Producer/Managing Director :
- Susanne Preissler
- Executive Producer :
- Liam Ahern
- Head of Production :
- Fern Martin
- Line Producer :
- Denise Rochietti
- Editor :
- Debbie McMurtrey
- Color :
- Technicolor
- Colorist :
- Sparkle
- Producer :
- Casey Odell
- Music :
- JSM Music
- CEO/CCO/Co-composer :
- Joel Simon
- VP/Exec Producer :
- Jeff Fiorello
- Co-Composer :
- Sean Hayden
- Producer :
- Andrew Manning
- Producer :
- Norm Felker
- Record/Mix :
- Honeymix
- Audio Engineer :
- Eric Thompson
- EP-Partner :
- Mary Tomasiewicz
- VFX/Finishing :
- Bonfire Labs
- Compositor :
- Brendan O’Neill
- Executive Producer :
- Jason Mayo
- Producer :
- Tierney Farrell
- Voice Over Talent :
- Rafael Ferrer
- Hero :
- Peter Brockman
- Couch Potatriot 1 :
- Savannah Jackson
- Couch Potatriot 2 :
- Lorena Jorge
- Couch Potatriot 3 :
- Demetri Belardinelli
- Casting Director :
- Heidi Levitt
- Photographer/Print :
- F16 PRODUCCIONES S.L.
- Photographer :
- Ale Burset
- Executive Producer :
- Marcela Moracci
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