Burger King salutes nurses (and couch potatoes) in its 'Stay Home of the Whopper' campaign

Fast feeder will support healthcare workers with funding and food

Published On
Apr 09, 2020

Editor's Pick

In its latest coronavirus message, Burger King is giving a huge shout out to healthcare workers—and couch potatoes.

A new ad from FCB New York, the agency behind the award-winning “Whopper Detour” campaign, depicts the home-bound literally stuck to their couches. As they remain affixed to the furniture, it rises, elevating them to standing position where they give a patriotic salute. 

“Your country needs you to stay on your couch and order in,” a voiceover bellows against rousing music, celebrating “couch po-ta-triots” around the country. It concludes with the line “Stay Home of the Whopper,” a reworking of BK's shingle that also previously appeared in a social campaign in the U.K.  Janusz Kaminski directed the spot, via Independent Media. 

Along with the ad, Burger King is waiving all delivery fees placed through its app, and it will also be supporting the American Nurses Foundation and giving 250,000 Whoppers to nurses around the country. Customers can also pitch in to the foundation's efforts by texting THANKS to 20222 to make a one-time $10 donation.

The campaign follows BK’s other coronavirus message which included instructions on how to make a Whopper at home and another highlighting how it is now delivering directly to truck drivers on long hauls during the pandemic.
 

Credits

Date
Apr 09, 2020
Client :
Burger King
Agency :
FCB-New York
Chief Creative Officer :
Gabriel Schmitt
Creative Partner :
Ari Halper
Worldwide Creative Partner :
Fred Levron
Associate Creative Director :
Alex Sprouse
Associate Creative Director :
Laszlo Szloboda
Senior Copywriter :
Dani Karnik
Senior Art Director :
Waner Almeida
Director of Integrated Production EVP :
Adam Isidore
Director of Business Affairs :
Janice Katz
Senior Project Manager Operations :
Jesse Morris
Senior Integrated Producer :
Kate Fixter
Group Account Director SVP :
Megan Bundy
Account Director :
Sarah Tarner
Production Company :
Independent Media
Director :
Janusz Kaminski
Executive Producer/Managing Director :
Susanne Preissler
Executive Producer :
Liam Ahern
Head of Production :
Fern Martin
Line Producer :
Denise Rochietti
Editor :
Debbie McMurtrey
Color :
Technicolor
Colorist :
Sparkle
Producer :
Casey Odell
Music :
JSM Music
CEO/CCO/Co-composer :
Joel Simon
VP/Exec Producer :
Jeff Fiorello
Co-Composer :
Sean Hayden
Producer :
Andrew Manning
Producer :
Norm Felker
Record/Mix :
Honeymix
Audio Engineer :
Eric Thompson
EP-Partner :
Mary Tomasiewicz
VFX/Finishing :
Bonfire Labs
Compositor :
Brendan O’Neill
Executive Producer :
Jason Mayo
Producer :
Tierney Farrell
Voice Over Talent :
Rafael Ferrer
Hero :
Peter Brockman
Couch Potatriot 1 :
Savannah Jackson
Couch Potatriot 2 :
Lorena Jorge
Couch Potatriot 3 :
Demetri Belardinelli
Casting Director :
Heidi Levitt
Photographer/Print :
F16 PRODUCCIONES S.L.
Photographer :
Ale Burset
Executive Producer :
Marcela Moracci

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