Burger King teams up with Call of Duty on restaurant experiences in global campaign

Fast food meets gaming in effort by David New York running across 39 markets

Published On
Oct 25, 2022

Editor's Pick

Burger King is collaborating with videogame Call of Duty on the launch of "Modern Warfare II" in a global promotional campaign that includes themed experiences in restaurants and a branded "skin."

The collaboration, which comes a more than a year after Burger King's CMO Fernando Machado joined Activision Blizzard, which publishes "Call of Duty,"  is running across 39 markets and 6000 locations, created by David's New York office. (Machado posted about he collab on LinkedIn today.)

It includes giving customers the chance to redeem a code for an "Operator Skin" emblazoned with the logo of “Burger Town,” a fictional burger chain that appears in several Call of Duty games, when they buy a "Call of Duty" branded Whopper Meal. Customers can also win an hour of Double XP (2XP) in Modern Warfare II, which doubles the points a gamer earns for a limited time.

Globally, the campaign includes a number of themed experiences. In Paris, Burger King customers will be able to experience the "Kiosk of Duty," playing Modern Warfare II in an ordering kiosk inside a Burger King, on Oct. 29 and 30. Burger King will also be transforming restaurants in South Africa with a Call of Duty theme, giving customers night vision goggles from Nov. 24 to 26. Restaurants in Mexico, Puerto Rico, Saudi Arabia, Denmark, Colombia, Dominican Republic and Panama will also be decorated with Call of Duty mini-maps and scenes of the game. 

"Many gamers are already customers of quick-service restaurants and, by bringing to them Call of Duty: Modern Warfare II rewards, we are able to meet our guests where they are and tap into what they are really passionate about in an authentic and innovative way”, says Iwo Zakowski, senior cirector of global brand marketing at Burger King, in a statement.

 

Credits

Date
Oct 25, 2022
Client :
Burger King
Agency :
David-New York
Global CCO & Partner :
Pancho Cassis
Global COO :
Sylvia Panico
Chief Creative Officer :
André Toledo
Creative Director :
Linus Oura
Associate Creative Director :
Guilherme Pinheiro
Head of Production :
Brenda Morrison Fell
Producer :
Tomas Diego
Production Coordinator :
Sophie Freid
Managing Director :
Luiza Prata Carvalho
Head of Account :
Carolina Vieira
Group Account Director :
Rafael Giorgino
Account Supervisor :
Irene León
Account Executive :
Camila Nuñez
Global Strategy Officer :
Paula Vampre
Group Strategy Director :
Gabriel Caramelo
Senior Strategist :
Vanessa Amaral
Global PR Director :
Sandra Azedo
Chief Brand Officer :
Antonio Marques
VP Head of Marketing :
Sabrina Ferretti
Senior Director of Global Brand Marketing :
Iwo Zakowski
Director of Global Brand Marketing :
Andrea Beer
CMO :
Paco Recuero
Senior Brand Manager :
Victor de Valdes de Azevado
Brand Manager :
Sofia Ungredda
Head of Digital Marketing :
Borja Mayo
Digital Marketing Specialist :
Silvia Pardo Sanz
Global Brand Design Director :
Shira Bell
Art Director Global Brand Design :
Alexander Coury
Production Company :
Primo Content
Executive Producer :
Pablo García Acón
Producer :
Juan Bascon
Director :
CLAN
Second Unit :
Michelle Cassis
Head of Production :
Ana Castellano
Art Director :
Diego Nunez
Director of Photography :
Flavio Labiano
Stylist :
David Cruz
VFX :
McNulty
Sound :
Sonomedia
Color :
Nadia Khairat

Need a credit fix? Contact the Creativity Editors

Industry
Project Type