McDonald’s recently trolled its competitor Burger King with a clever ad outside a BK restaurant in Belgium highlighting how the Golden Arches offers table service, while the home of the Whopper does not.
Burger King, however, quickly bit back. Right next to the McDonald’s sign, BK put up its own ad, poking fun at McDonald’s attempt to poke fun while underscoring what only BK customers can enjoy. “Why try to roast when you can’t even flame grill?” the ad asks. Touché.
Buzzman Paris was behind the idea.