The 'DirecTV You' Sings Karaoke With Eli Manning in Spots Promoting NFL Sunday Ticket
Fellow Football Players Tony Romo and Andrew Luck Also Appear in Latest Ads
Editor's Pick
DirecTV is back with more spots comparing the cool and uncool versions of yourself, or in other words the "DirecTV you" versus "cable you." This time, the ads featuring NFL stars Eli Manning, Tony Romo and Andrew Luck promote DirecTV and AT&T's Sunday Ticket, flagging its expanded streaming service that can be watched on more devices.
As usual, the comparisons are pretty funny: singing karaoke with Manning versus "putting on your coat like a toddler" (as seen here), saving Tony Romo from a burning building versus saving half a sandwich for your ride home, and saving puppies with Andrew Luck compared with finding a good turtleneck. Another spot, explaining the expanded service more fully, features all three.
The campaign was created out of Grey New York and directed by MJZ's Tom Kuntz, long-time helmer of DirecTV work, including the celebrated "Cable Effects" campaign.
Credits
- Date
- Aug 11, 2016
- Brand :
- DirecTV
- Client :
- DirecTV
- Agency :
- Grey
- Executive Creative Director :
- Steven Fogel
- Executive Creative Director :
- Doug Fallon
- Writer :
- Maddison Bradley
- Art Director :
- Jon Robbins
- Account Team :
- Scott Herring
- Account Team :
- Anna Pogosova
- Account Team :
- Danielle Weiner
- Account Team :
- Alex Zadeii
- Executive Agency Producer :
- Andrew Chinich
- Agency Producer :
- Lindsay Myers
- Agency Assistant Producer :
- Jake Wanamaker
- Music Producer :
- Zachary Pollakoff
- Media :
- MEC
- Production Company :
- MJZ
- Director :
- Tom Kuntz
- Executive Producer :
- Eriks Krumins
- Producer :
- Emily Skinner
- Editorial Company :
- MackCut
- Executive Producer :
- Jean Lane
- Executive Producer :
- Gina Pagano
- Editor :
- Erik Laroi
- Assistant Editor :
- Sarah Krusen
- Visual Effects Company :
- Framestore
- Visual Effects Supervisor :
- Martin Lazaro
- Visual Effects Executive Producer :
- Sarah Hiddlestone
- Visual Effects Producer :
- PJ Stegall
- Color Correction :
- Company 3
- Colorist :
- Tim Masick
- Mix and Sound Design :
- MackCut
- Mixer and Sound Designer :
- Sam Shaffer
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