This Cool Avocado Mural in San Francisco Is Actually an Ad

Designed John Van Hamersveld Creates Public Art for the California Avocado Commission

Published On
Jul 28, 2016

Editor's Pick

If you're walking through San Francisco's SoMa district and you see a cool Bay Area mural featuring avocados, you probably won't realize it's actually the work of the The California Avocado Commission.

As part of its "California by Nature" campaign, agency MullenLowe L.A. commissioned artist John Van Hamersveld (known for his work on album covers for the likes of The Rolling Stones, Kiss, and The Beatles) to incorporate the Bay Area's landscape with the fruit. Colossal Media installed the mural at 1052 Folsom St.

The mural is free of any logo or brand name, however there are digital "breadcrumbs" that link the painting back to California Avocados. For example, the logo is featured in a custom filter when the mural is photographed via Snapchat.


Jul 28, 2016
Brand :
California Avocado Commission
Client :
California Avocado Commission
Agency :
Vice President, Marketing :
Jan DeLyser
Online Marketing Director :
Zac Benedict
Executive Creative Director :
Margaret Keene
Associate Creative Director :
Scott Model
Associate Creative Director :
Patrick Simkins
Senior Vice President, Group Account Director :
Kristyn Dunlap
Account Supervisor :
Rebecca Wojcicki
Senior Art Producer :
Lauren Malizia
Associate Media Director :
Alli Blender
Senior Community Manager :
Ashley Carr
Content Manager :
Ashley Carr
Videographer/Editor :
Brandon Kuzma

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Project Type