This Cool Avocado Mural in San Francisco Is Actually an Ad
Designed John Van Hamersveld Creates Public Art for the California Avocado Commission
Editor's Pick
If you're walking through San Francisco's SoMa district and you see a cool Bay Area mural featuring avocados, you probably won't realize it's actually the work of the The California Avocado Commission.
As part of its "California by Nature" campaign, agency MullenLowe L.A. commissioned artist John Van Hamersveld (known for his work on album covers for the likes of The Rolling Stones, Kiss, and The Beatles) to incorporate the Bay Area's landscape with the fruit. Colossal Media installed the mural at 1052 Folsom St.
The mural is free of any logo or brand name, however there are digital "breadcrumbs" that link the painting back to California Avocados. For example, the logo is featured in a custom filter when the mural is photographed via Snapchat.
Credits
- Date
- Jul 28, 2016
- Client:
- California Avocado Commission
- Agency:
- MullenLowe L.A.
- Vice President, Marketing:
- Jan DeLyser
- Online Marketing Director:
- Zac Benedict
- Executive Creative Director:
- Margaret Keene
- Associate Creative Director:
- Scott Model
- Associate Creative Director:
- Patrick Simkins
- Senior Vice President, Group Account Director:
- Kristyn Dunlap
- Account Supervisor:
- Rebecca Wojcicki
- Senior Art Producer:
- Lauren Malizia
- Associate Media Director:
- Alli Blender
- Senior Community Manager:
- Ashley Carr
- Content Manager:
- Ashley Carr
- Videographer/Editor:
- Brandon Kuzma
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