'Got Milk?' claymation films highlight milk's positive benefits with fun vignettes
The California Milk Processor Board worked with animation studio Tronco
Sep 11, 2019
The California Milk Processor Board is back with its "Got Milk?" campaign, this time around with a series of zany claymation films that highlight the positive benefits of the white stuff.
In one film, for example, an insomniac counting sheep drinks a glass of milk and the sheep are knocked out as he finally gets some rest. Another film sees milk besting a bottle of chili sauce in the boxing ring, highlighting the fact that milk is a good antidote to spicy food. In a third, a girl knocks down an alien spaceship after drinking a carton of milk, showing how milk can boost muscle strength. Another execution shows milk and a heart having a goofy handshake, illustrating that milk is good for your heart.
The ads were created by Gallegos United and produced by 1stAveMachine, which worked with animation studio Tronco and directors Becho & Mab to create the handcrafted clay characters.