'Got Milk?' claymation films highlight milk's positive benefits with fun vignettes
The California Milk Processor Board worked with animation studio Tronco
Editor's Pick
The California Milk Processor Board is back with its "Got Milk?" campaign, this time around with a series of zany claymation films that highlight the positive benefits of the white stuff.
In one film, for example, an insomniac counting sheep drinks a glass of milk and the sheep are knocked out as he finally gets some rest. Another film sees milk besting a bottle of chili sauce in the boxing ring, highlighting the fact that milk is a good antidote to spicy food. In a third, a girl knocks down an alien spaceship after drinking a carton of milk, showing how milk can boost muscle strength. Another execution shows milk and a heart having a goofy handshake, illustrating that milk is good for your heart.
The ads were created by Gallegos United and produced by 1stAveMachine, which worked with animation studio Tronco and directors Becho & Mab to create the handcrafted clay characters.
Credits
- Date
- Sep 11, 2019
- Client :
- California Milk Processor Board
- Agency :
- Gallegos United
- Executive Director :
- Steve James
- Advertising Agency :
- Gallegos United
- President / Chief Creative Officer :
- Harvey Marco
- President / Chief Strategy & Engagement Officer :
- Andrew Delbridge
- Executive Creative Director :
- Dino Spadavecchia
- Creative Director :
- Sharon Cleary
- ACD / Art Director :
- Aaron Onsurez
- ACD / Copywriter :
- Jeb Quaid
- AD / Type Designer :
- Arthur Amiune
- Head of Production :
- Harry Lowell
- Senior Producer :
- Valeria Maldini
- Group Account Director :
- James Kulp
- Account Supervisor :
- Carol Carlos
- Director of Communications Planning :
- Angel Xie
- Director of Strategy :
- Catarina Goncalves
- Social Media Director :
- Aldo Chuc
- Production Company :
- 1staveMachine
- Partner/Executive Producer :
- Sam Penfield
- Executive Producer :
- Peter Repplier
- Executive Producer :
- Michaela Mckee
- Head of Production :
- Christos Mountzouros
- Post Producer :
- Malu Rodriguez
- Service Production Company :
- Tronco
- Executive Producer :
- Leticia Christoph
- Director :
- Mab Bergara
- Director :
- Becho Lo Bianco
- Line Producer :
- Mercedes Serrano
- Line Producer :
- Valeria Gigli
- Assistant Director :
- Victoria Ripoll
- Assistant Director :
- Rafael D’Andrea
- Studio Involved :
- Can Can Club
- Pitch Creative :
- Sole Torres
- Pitch Creative :
- Flora Camilleri
- Character Design :
- Mab & Martín Santos
- Background Designs :
- Juan Barabani
- Types Design :
- GanzToll
- Storyboard Artist :
- Ivan Lublinsky
- Production Chief :
- Gabriela Robles
- Assistant Producer :
- Susi Mota
- Assistant Director :
- Victoria Ripoll
- Assistant Director :
- Rafael D’Andrea
- Stop Motion Animator :
- Mab & Becho
- Stop Motion Animation Assistant :
- Hernan Bruno
- Stop Motion Animation Assistant :
- Yarupa
- Accommodation Set :
- Julia Conde
- Director of Photography :
- Sergio Pineyro
- Electric :
- Lautaro Isern
- Prop Manager & Grip :
- Sebastian Hojnade
- Character & Modeler :
- Maximiliano Canosa
- Art :
- Leonor Garcia Versillo
- Puppets Construction Lead :
- Maximiliano Canosa
- Set Construction Lead :
- Leonor Garcia Versillo
- Character & Backgrounds Construction Team :
- Maximiliano Canosa
- Character & Backgrounds Construction Team :
- Veronica Arcadi
- Character & Backgrounds Construction Team :
- Natalia Lopez
- Character & Backgrounds Construction Team :
- María Zambolli
- Character & Backgrounds Construction Team :
- Natalia Aguilar
- Character & Backgrounds Construction Team :
- Julieta Lavalle
- Character & Backgrounds Construction Team :
- Juan del Prado
- Character & Backgrounds Construction Team :
- Florencia Colo
- Character & Backgrounds Construction Team :
- Hernan Bruno
- Character & Backgrounds Construction Team :
- Julia Iacono
- Character & Backgrounds Construction Team :
- Elian Pittaro
- Character & Backgrounds Construction Team :
- Nini
- Character & Backgrounds Construction Team :
- Analía Rodriguez
- Character & Backgrounds Construction Team :
- Sebastian Hojnade
- Character & Backgrounds Construction Team :
- Elian Formula
- Editor :
- Marcelo Gottifredi
- Post Production Coordinator :
- Valeria Gigli
- Digital Composition Lead :
- Marcos Pezzani
- Digital Composition Team :
- Rodrigo Vivas
- Digital Composition Team :
- Juan Ignacio Lamonaco
- Digital Composition Team :
- Joaquin García
- Music and Sound Design :
- Papa Music & Papa Post
- Color Grading :
- Anahi Piccinin
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