'Got Milk?' claymation films highlight milk's positive benefits with fun vignettes

The California Milk Processor Board worked with animation studio Tronco

Published On
Sep 11, 2019

Editor's Pick

The California Milk Processor Board is back with its "Got Milk?" campaign, this time around with a series of zany claymation films that highlight the positive benefits of the white stuff. 

In one film, for example, an insomniac counting sheep drinks a glass of milk and the sheep are knocked out as he finally gets some rest. Another film sees milk besting a bottle of chili sauce in the boxing ring, highlighting the fact that milk is a good antidote to spicy food. In a third, a girl knocks down an alien spaceship after drinking a carton of milk, showing how milk can boost muscle strength. Another execution shows milk and a heart having a goofy handshake, illustrating that milk is good for your heart. 

The ads were created by Gallegos United and produced by 1stAveMachine, which worked with animation studio Tronco and directors Becho & Mab to create the handcrafted clay characters. 

Credits

Date
Sep 11, 2019
Client:
California Milk Processor Board
Agency:
Gallegos United
Executive Director:
Steve James
Advertising Agency:
Gallegos United
President / Chief Creative Officer:
Harvey Marco
President / Chief Strategy & Engagement Officer:
Andrew Delbridge
Executive Creative Director:
Dino Spadavecchia
Creative Director:
Sharon Cleary
ACD / Art Director:
Aaron Onsurez
ACD / Copywriter:
Jeb Quaid
AD / Type Designer:
Arthur Amiune
Head of Production:
Harry Lowell
Senior Producer:
Valeria Maldini
Group Account Director:
James Kulp
Account Supervisor:
Carol Carlos
Director of Communications Planning:
Angel Xie
Director of Strategy:
Catarina Goncalves
Social Media Director:
Aldo Chuc
Production Company:
1staveMachine
Partner/Executive Producer:
Sam Penfield
Executive Producer:
Peter Repplier
Executive Producer:
Michaela Mckee
Head of Production:
Christos Mountzouros
Post Producer:
Malu Rodriguez
Service Production Company:
Tronco
Executive Producer:
Leticia Christoph
Director:
Mab Bergara
Director:
Becho Lo Bianco
Line Producer:
Mercedes Serrano
Line Producer:
Valeria Gigli
Assistant Director:
Victoria Ripoll
Assistant Director:
Rafael D’Andrea
Studio Involved:
Can Can Club
Pitch Creative:
Sole Torres
Pitch Creative:
Flora Camilleri
Character Design:
Mab & Martín Santos
Background Designs:
Juan Barabani
Types Design:
GanzToll
Storyboard Artist:
Ivan Lublinsky
Production Chief:
Gabriela Robles
Assistant Producer:
Susi Mota
Assistant Director:
Victoria Ripoll
Assistant Director:
Rafael D’Andrea
Stop Motion Animator:
Mab & Becho
Stop Motion Animation Assistant:
Hernan Bruno
Stop Motion Animation Assistant:
Yarupa
Accommodation Set:
Julia Conde
Director of Photography:
Sergio Pineyro
Electric:
Lautaro Isern
Prop Manager & Grip:
Sebastian Hojnade
Character & Modeler:
Maximiliano Canosa
Art:
Leonor Garcia Versillo
Puppets Construction Lead:
Maximiliano Canosa
Set Construction Lead:
Leonor Garcia Versillo
Character & Backgrounds Construction Team:
Maximiliano Canosa
Character & Backgrounds Construction Team:
Veronica Arcadi
Character & Backgrounds Construction Team:
Natalia Lopez
Character & Backgrounds Construction Team:
María Zambolli
Character & Backgrounds Construction Team:
Natalia Aguilar
Character & Backgrounds Construction Team:
Julieta Lavalle
Character & Backgrounds Construction Team:
Juan del Prado
Character & Backgrounds Construction Team:
Florencia Colo
Character & Backgrounds Construction Team:
Hernan Bruno
Character & Backgrounds Construction Team:
Julia Iacono
Character & Backgrounds Construction Team:
Elian Pittaro
Character & Backgrounds Construction Team:
Nini
Character & Backgrounds Construction Team:
Analía Rodriguez
Character & Backgrounds Construction Team:
Sebastian Hojnade
Character & Backgrounds Construction Team:
Elian Formula
Editor:
Marcelo Gottifredi
Post Production Coordinator:
Valeria Gigli
Digital Composition Lead:
Marcos Pezzani
Digital Composition Team:
Rodrigo Vivas
Digital Composition Team:
Juan Ignacio Lamonaco
Digital Composition Team:
Joaquin García
Music and Sound Design:
Papa Music & Papa Post
Color Grading:
Anahi Piccinin

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