Last year, Petit Bateau and BETC Euro RSCG did a "Kidproof Clothes" campaign, shot by Kiran Master, that hid the kids (click here for that). This year, in a campaign seen in France and Italy, shot by Stefan Ruiz (KatyBarker.com), the kids and their horrendous messes are in plain sight. "The photo shoot was organized in South Africa for its eternal sunshine," explains writer Olivier Couradjut. "Just to make sure we had enough toys, we left France with four trunks of them, weighing over 100 kilos ? and that's not including the ones we bought over there. We first shot the scene empty, then shot it with the toys, then with the toys and the children. This meant, of course, not touching a thing, and the hardest part of the shoot was explaining to the kids that they mustn't touch the hundreds of toys surrounding them. But they were great, and they left with their arms full of presents."