Canadians lament how ‘f**ked’ they are in music video about AI investment scams

As generative AI becomes increasingly common, scammers have diversified the ways they can manipulate and screw people over. That cautionary tale is artfully told in an anthemic music video from the British Columbia Securities Commission that minces no words about the dangers of AI investment scams. Created by agency One23West, “We Are All F**cked” features those lyrics sung by seemingly average people targeted by AI scams. As they sing, a montage of scenes paints a picture of what the future could look like if consumers don’t take the danger of AI fraud seriously and educate themselves on risk prevention. The humorous song aims to break down the weighty topic by entertaining and educating. The campaign comes as new research shows 71% of people in the Canadian province are worried about AI technology being used for investment frauds and scams, but 54% say they are not sure where to look for information about the issue. The campaign, running across online video and social, encourages consumers to visit AvoidAIScams.ca to learn that, in fact, “We’re Not All F**ed.” The website includes more information about the types of AI investment scams and tips for how to protect yourself. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Canadians lament how ‘f**ked’ they are in music video about AI investment scams

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