In this film for Nike Skateboarding, viewers see the world through the eyes of pro skateboarder Stefan Janoski -- and in his world, everything's a potential skate space.
Stylishly directed by Hoffman Bros, the three-minute short opens with shots of Janoski's (real-life) personal possessions -- the skater is well-known as a collector. It then shows him driving through town (filming was done in Austin, Texas) and visualizing every set of steps, railing or flat piece of concrete as a potential skate park. Finally he finds the perfect spot, and together with fellow riders Sean Malto and Karsten Kleppan, he sets about creating one all of his own.
Promoting Nike SB's Stefan Janoski Hyperfeel shoe, the film will run online and on TV during the Street League Skateboarding Nike SB World Tour this weeked.