Women's Minds 'Are Just Being Poisoned by Feminism,' According to the Guy in This Ad

Goodby Silverstein & Partners New York Teams Up With Rock the Vote to Remind Young People What They're Up Against

Published On
Oct 02, 2014

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In this video released today on YouTube, a man stands in the parking lot of a grocery store and confidently talks about an issue that's clearly near and dear to him: women's rights. "I love women," he says, "but they'll never be as smart as men. I know they think they want equal pay and they think they want the same rights as men, but their minds are just being poisoned by feminism. It's our responsibility to protect them from themselves. Especially when they're menstruating."

Are we being trolled? Yeah, it turns out -- to make a point. A moment later, to a screeching horror-movie-esque soundtrack, type flashes across the screen that reads "HE VOTES," followed by "DO YOU?"

The ad is from non-profit youth organization Rock the Vote, which wants to remind U.S. citizens to register to vote for the upcoming elections. Other spots in the series feature a religious fanatic who thinks it's pointless to worry about the environment (because End Times will soon be upon us) and a defense contractor who cheerfully expresses support for war-mongering candidates.

Goodby Silverstein & Partners New York teamed up with Rock the Vote to create the videos as part of what they're calling the "Care Like Crazy" campaign.


Oct 02, 2014
Brand :
Rock the Vote
Client :
Rock the Vote
Agency :
Goodby Silverstein & Partners
Executive Creative Director :
Paul Caiozzo
Creative Director :
Nathan Frank
Creative :
Michael Hagos
Creative :
Peter Jostrand
Managing Director :
Nancy Reyes
Account Director :
Karla Stewart
Head of Production :
Dan Sormani
Producer :
Sara Krider
Production Company :
Biscuit Filmworks
Director :
Matt Dilmore
Managing Director :
Shawn Lacy
Executive Producer :
Colleen O'Donnell
Producer :
Kali Erin Niemann
Director, Photography :
John Barr
Editorial/Finishing :
Arcade Editorial
Editor :
Christian Jordan
Visual Effects Artist :
Tristian Wake
Assistant Editor :
Laurel Smoliar
Producer :
Fanny Cruz
Executive Producer :
Sila Soyer
Telecine :
Company 3
Colorist :
Jamie O'Bradovitch
Graphics and Animation :
Laundry, Los Angeles
Creative Director :
PJ Richardson
Executive Producer :
Michael Bennett
Producer :
Kirsten Collabolletta
Design :
Anthony Maiuri
Design :
Nicole Choi
Animation :
Nicole Choi
Music Company :
Sound Design :
Jafbox Sound
Sound Designer :
Joseph Fraioli
Mix :
Heard City
Mixer :
Jodi Levine
Executive Producer :
Gloria Pitagorsky
Additional Music :
Death Grips "You might think he loves you for your money"

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