Vince Staples Mans a Carnival Stand in Spot for Sprite's 'Cold Lyrics' Summer Promotion
The Hip Hop Star Is One of Six Artists Endorsing the Brand
Editor's Pick
Vince Staples hands out ice-cold Sprite on a carnival stand in a new campaign by the soft drink highlighting a summer promotion called "Cold Lyrics."
Biscuit's Jeff Low directs the quirky hip-hop artist (whose new album "Big Fish Theory" also comes out this week) in a spot by Wieden & Kennedy New York. In a deadpan comic performance, it sees him address some "random" teenagers, hand out the drinks for free and make sure a large inflatable can of Sprite in view, because "product is important."
The "Cold Lyrics" promotion sees limited-edition Sprite packaging displaying six existing lyrics from a selection of artists: Staples, Lil Yachty, Dram, Vic Mensa, Kamaiyah and Kap G. Sprite says "each artist was chosen by Sprite because of their unique perspective and reputation for staying true to themselves."
The brand will celebrate each of the artists on its social channels throughout the summer by showcasing "Sprite-sized Endorsers," which are miniature figurine versions of all six artists. Fans are being encouraged to post about the promotion on Twitter and Instagram using the hashtag #WannaSprite.
Credits
- Date
- Jun 23, 2017
- Brand :
- Sprite
- Client :
- Sprite
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director :
- Karl Leiberman
- Creative Director :
- Caleb Jensen
- Creative Director :
- Jimm Lasser
- Art Director :
- Blair Warren
- Art Director :
- Amy Wheeler
- Copywriter :
- Eric Dennis
- Head of Integrated Production :
- Nick Setounski
- Executive Producer :
- Orlee Tatarka
- Producer :
- Kristen Johnson
- Associate Producer :
- Alexey Novikov
- Account Team :
- Jordan Muse
- Account Team :
- Meaghan Hinder
- Account Team :
- Raquel Castro
- Brand Strategist :
- Brandon Thornton
- Brand Strategist :
- Aya Watanabe
- Social Strategist :
- Jessica Breslin
- Social Strategist :
- Carlos Tovar
- Art Producer :
- Pietro Clemente
- Art Producer :
- Chelsea Stemple
- Business Affairs Manager :
- Carla Curry
- Business Affairs Manager :
- Caro Hernandez
- Media Planner :
- Karlo Cordova
- Media Planner :
- Branden Bouvia
- Traffic Manager :
- Sonia Bisono
- Project Manager :
- Alex Doomany
- Director, Art Production :
- Deb Rosen
- Head of Business Affairs :
- Patrick ODonoghue
- Production Company :
- Biscuit Filmworks
- Director :
- Jeff Low
- Executive Producer :
- Holly Vega
- Line Producer :
- Grace Bodie
- Director, Photography :
- Toby Irwin
- Editorial Company :
- Joint
- Executive Producer :
- Michelle Carman
- Editor :
- Kevin Zimmerman
- Senior Producer :
- Stephen Schmidt
- Assistant Editor :
- Stephen Nelson
- Visual Effects Company :
- Saint
- Creative Director :
- Rob Trent
- Flame Artist :
- Miles Essmiller
- Executive Producer :
- Helen Park
- Producer :
- Kristina Thoegersen
- Mix Company :
- Heard City
- Mixer :
- Eric Warzecha
- Producer :
- Andi Lewis
- Executive Producer :
- Sasha Awn
- Managing Director :
- Gloria Pitagorsky
- Music House :
- Storefront
- Executive Producer :
- John Sneider
- Executive Producer :
- Adam Elk
- Producer :
- Alex Fulton
- Composer :
- Aaron Kotler
- Color :
- CO3
- Colorist :
- Sophie Borup
- Colorist Assistant :
- Matt Paul
- Producer :
- Alexandra Lubrano
- Photographer :
- Christopher Schoonover
Need a credit fix? Contact the Creativity Editors