Castrol Portraits of Change

Castrol Middle East has taken UAE mechanics from being unsung heroes, whose positive contributions often go unseen, to being seen on the biggest frame in the world. Celebrating the vital work of UAE mechanics to keep drivers and passengers safe on our roads, ‘the world’s largest’ portrait exhibition at The Dubai Frame, 'Portraits of Change'' was conceptualized and brought to life in partnership with VMLY&R Commerce.

Often under-appreciated as key facilitators of a thriving infrastructure, Castrol invited seven Dubai mechanics to share their stories, allowing people to ‘see’ them in an all-new light. Partnering with renowned photographer, Marta Lamovsek, Castrol encouraged the mechanics to showcase their personality and passions, giving an insight into their hopes and dreams in a series of powerfully stunning portraits.

Initially revealed on social media with the help of supportive influencer partners, the stunning photographs are now being proudly displayed in none other than the world’s biggest frame – The Dubai Frame – a fitting tribute that acknowledges how vital mechanics are to our society.

"Like any other job, we want our efforts to be appreciated," said Muhammad Sudheer, a mechanic in Dubai. "Castrol lubricants is the first brand that has done that."

Fellow mechanic Farid Ahmed added: "Seeing my portrait on the biggest frame in the world, it's amazing! Especially because people rarely see what we do. People rarely see us."

Farid Ahmed
Ajoy Kallen
Mohammad Asil
Muhammad Sudheer
Naveed Juma
Salahuddin Syed Server
Mohamed Iftekar
Residents and tourists can view the enlightening portraits by visiting The Dubai Frame and using the Portraits of Change Instagram filter by scanning the QR code onsite and viewing the filter demo on the @castrolmiddleeast Instagram page starting January 14th, 2022.

Join the conversation using #PortraitsOfChange and tagging @CastrolMiddleEast.