Centenarians list their New Year’s resolutions in charming ad for Northwell Health
The ‘age-friendly’ health system highlights its support of people living the longest, fullest lives they can

Editor's Pick
The stars of Northwell Health’s New Year’s campaign have already achieved plenty in life—but they’ve got much more living to do.
The sweet 30-second spot below, from agency StrawberryFrog, features eight centenarians who are asked about their New Year’s resolutions. All of them have plenty of plans—from dancing the Electric Slide to possibly going skydiving. The simple, direct testimonials will help spread a positive message about health and longevity at the holidays.
StrawberryFrog said it estimates there are about 5,000 centenarians living in the New York area. Several of the stars of the commercial are among the more than 2 million patients Northwell treats annually. Highlighting centenarians felt like a fresh way to put New Year’s in perspective, the agency and client said.
“As the year comes to a close and the spirit of celebration fills the air, ads start pushing products, hawking toys and sweaters across TV screens and TikTok channels, assaulting our eyeballs,” said Scott Goodson, Founder of StrawberryFrog. “But 2023 marks change with the launch of ‘Resolutions’ offering new champions for a healthier lifestyle. This commercial shares a poignant message, with a great twist—the centenarians don’t just celebrate their wonderful age, they’re planning on living for many years to come, despite age.”
“We have a unique responsibility in health care to support people in living the longest, fullest lives they can—to help give those we serve the opportunity to make another resolution year after year after year,” said Joe Leston, deputy chief marketing officer at Northwell. “The centenarians in this campaign inspire us with their wisdom and their wit and show us the importance of following your passions for a healthy and fulfilling life.”
Northwell has been recognized as an “age-friendly” health system by the Institute for Healthcare Improvement and The John A. Hartford Foundation for expanding geriatric care.
Credits
- Date
- Dec 18, 2023
- Client :
- Northwell Health
- Agency :
- StrawberryFrog
- SVP & CMO :
- Ramon Soto
- Deputy CMO :
- Joe Leston
- Senior Director Brand :
- Craig Konieczko
- Senior Manager Brand :
- Kate Egan
- Senior Multimedia Producer :
- Jackie Cohen
- AVP Creative Services :
- Sarah DiBari
- Senior Director Creative Services :
- James Kostolni
- Senior Graphic Designer :
- Tracy Brigandi
- Chief Executive Officer :
- Scott Goodson
- Chief Creative Officer :
- Tyler DeAngelo
- Creative Director :
- Amy Nicholson
- Creative Director :
- Greg Collins
- Managing Director :
- Dan Langlitz
- Business Director :
- Taylor Robertson
- Producer :
- Jeanette Gonzalez
- Business Affairs Director :
- Venessa Merrin
- Senior Project Manager :
- Heidi Newcom
- Group Strategy Director :
- Ali Demos
- Director :
- Steve Mapp
- Founder/Executive Producer :
- Robert Wherry
- Executive Producer :
- Carolyn Pedrossian
- CFO :
- Nancy Gaelen
- Line Producer :
- Brian Bennhoff
- Production Supervisor :
- Angela Griffith
- Assistant Production Supervisor :
- Mike Vitiello
- Executive Producer :
- Gina Pagano
- Post Producer :
- Alex Pinkett
- Editor :
- Mike Rizzo
- Assistant Editor :
- Evelyn Chat
- Music House :
- JSM Music
- Chief Creative Officer :
- Joel Simon
- Executive Producer :
- Jeff Fiorello
- Senior Producer :
- Norm Felker
- Producer :
- Andrew Manning
- Producer :
- Sharon Cha
- Co-Composer :
- Joel Simon
- Co-Composer :
- Jason T Miller
Need a credit fix? Contact the Creativity Editors
Related work

Northwell Health: This anti-gun violence PSA compares guns in the home to pet tigers

Northwell Health: Steve Buscemi narrates Northwell's street art-filled letter to New York as the state heads back to work and school

Northwell Health: Project strength
