We married strategic rigor with nimble creativity to grow this historic brand - giving fresh relevance to this category inventor.
Jan 23, 2020
To bring the strategy to life, we created Centrum’s first truly sharable campaign. Centrum’s message of feeding each of your microscopic, albeit hungry cells, was a perfect fit for a new, snackable campaign—quite literally. Designed to remind consumers to feed their cells daily, spots were created around Hue & Cry’s meticulously crafted miniatures. Videos showcase Centrum product, naturally, however, it’s the first time Centrum’s ever been found inside tiny pizza boxes, itty-bitty Chinese takeout containers, and—just for the millennial set—mini mason jars. The spots, 5 in total, air on YouTube and Facebook. The campaign garnered over 4.5MM views in the first two weeks.