Benjamin Moore is introducing its latest new paint, Century, with an unusual campaign: a room-sized stop motion film using the actual paint.

Created by The Martin Agency with production company GenPop, the film sees a plain white room transformed thought an incredible geometric design made of stripes of deep red paint running along the walls. It's a mesmerizing way to illustrate the product, which is marketed as the "world's first Soft Touch Matte" paint brand.

To highlight its texture, the campaign also replicates Century's finish with a custom matte ink on print inserts, which will run in high-end interior design publications. Martin also designed the packaging for Century, aiming to give it a hand-crafted, authentic feel and a seal with a dab of the real paint, to reflect the fact that it's made in small batches by "master craftsmen."