Cesar sends dogs on job interviews to promote pet-friendly offices

Campaign from the Mars Petcare brand and BBDO also includes resume buildling tool for your pups

Published On
Mar 29, 2022

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As workers return to offices in the wake of pandemic, the question remains of what to do about all those new pets that have become faithful WFH companions. Mars Petcare dog food Cesar has a solution.

The brand is on a mission to make workplaces more dog friendly—and it's doing so with an unconventional "recruitment" campaign to get dogs "hired" at various companies. 

Its new campaign from BBDO New York, called "Hire My Dog," features social videos of dogs appearing in real virtual interviews for jobs. 

The agency had set up interviews with various firms, including a branding agency, a stationery company and an HVAC repair shop, surprising the recruiters at each with unexpected canine "applicants." 


The effort also includes a "Hire My Dog" website offering tips and resources for companies to make their workplace more pet-friendly. A "Pets at Work" toolkit provides a sample pet policy, pet amenities considerations and tips for pet-friendly design—those include lease attachments at desks, water stations and relief areas. The site also offers suggestions on flooring, decor and soundproofing to reduce the impact of "playful or barking dogs."


On pet owners' end, the campaign offers a tool that lets people create resumes for their pooch. People can then share the resume on social media and enter a contest that will let one person win a day at a special dog-friendly space, or "Pup-Up Workspace," in their hometown or office.

The whole point, according to Cesar, is to encourage more employers to transition to offering dog-friendly workplaces.

The brand says the campaign comes on the back of research it's carried out into how dogs can benefit employees, and therefore their employers. For example, the most common benefits that pet parents believe that dogs at work can offer include boosting happiness (58%) and relieving anxiety or stress (57%). And more than half of dog owners feel bringing their dog to work would encourage them to take breaks (55%) and would foster more social interaction in the workplace (52%).

Cesar hire my dog app image


"Dogs deserve to be welcomed everywhere, and we know that pet-friendly workplaces can help boost employee morale, increase productivity and improve culture," said Vice President of Marketing for Mars Pet Nutrition North America Jean-Paul Jansen, in a statement. "The Cesar brand is all about shared moments between dogs and their pet parents. Our dogs are our best friends, and now, we're taking that to the next level and making it our true purpose to create a more dog-friendly world for pet parents and pet lovers everywhere."


Cesar hire my dog app image 2



Mar 29, 2022
Client :
Agency :
BBDO-New York
Chief Creative Officer Worldwide :
David Lubars
EVP Executive Creative Director :
Peter Kain
EVP Executive Creative Director :
Gianfranco Arena
Executive Creative Director :
Peter Alsante
Creative Director :
Joe Fox
Creative Director :
Ricky Bowry Senior
Art Director :
Morgan Hoff Senior
Copywriter :
Larissa Magera
Junior Art Director :
Sara Kway
Junior Copywriter :
Danah Fakhreddine
Designer :
Bhanu Arbuaratna
Director of Content Production :
Alex Gianni
Group Exec Producer :
Amy Wertheimer
Interactive Group Executive Producer :
Katie Young
Senior Interactive Producer :
Danielle Amico
Senior Producer :
Mike Woodall
Producer :
Becky Burkhard
Interactive Producer :
Margaux Ravis
BBDO Studios/QA Manager :
Jimmy McGee
EVP Snr Account Director :
Sally Nathans
SVP Snr Account Director :
Leona McNally
SVP Account Director :
Elizabeth Maini
Account Manager :
Chelsea Berk
Account Executive :
Allie Graham
SVP Project Management Director :
Mark Lester
Project Manager :
Tiah Marr
EVP Group Planning Director :
Annemarie Norris
EVP Director of Data Solutions :
Steve Viglione
VP Planning Director :
Karin Santiago
Comms/Experience Planning Director :
Brian Brydon
VP Data Solutions :
Christine Yang
Planner :
Haley Follo
VP Global Deployment Director :
Kelly Donahue
Global Deployment Supervisor :
Christina Albert
Global Deployment Manager :
Michael Kerr
Production Company :
Tool of North America
Video Director :
Win Bates
Executive Producer :
Laura Macauley
Head of Production :
Adam Litt
Line Producer :
Cali Burns
President :
Dustin Callif
Managing Director :
Adam Baskin
Head of Production :
Kaili Kubpart
Lead Producer :
Derek Richmond
Creative Director :
Brad Hall
Technical Director :
Wim Vanhenden
Developer :
Serguey Putilin
Designer :
Isabel Sousa
UX Designer :
Kevin Jeong
Illustrator :
Adam Grason
Motion Designer :
Augmented Island Studios
QA :
Foxhole QA
Production Company :
Code & Theory
Directly Responsible Individual :
David Leary
Producer :
Karen Campos
Technical Director :
Odie Miranda
Full Stack Developer :
Larvy Mortera
Producer :
Rachelle Joya-Licup
Editorial Company :
Editor :
Danielle Minch
Producer :
Margarita Mutec
Executive Producer :
Gina Pagano
Flame / After Effects :
Jimmy Hayhow

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