Cruise ship fun gets a sloppy at-home remake from comedian Celeste Barber
The Instagram comedian best known for silly fashion photos gives Royal Caribbean a go
Editor's Pick
Few people lampoon fashion's excesses better than Australian comedian Celeste Barber, who's made a name for herself by recreating the absurd outfits and poses favored by supermodels and their photographers.
Now she's bringing her special skillset to a new campaign for Royal Caribbean International, "#CruiseChallengeAccepted." To highlight the amenities on board a RC cruise liner, Barber stayed home, attempting to recreate the best parts of a vacation at sea from her living room.
Surfing in a wave pool? Barber's got a backyard and a kid wielding a garden hose. Gourmet restaurants? A table covered in spaghetti will do. A star-studded stage show gives Barber a chance to indulge her penchant for ridiculous costumes. Viewers can also film their own challenges and post them for a chance to win a cruise of their own.
The anthem film abovecleverly juxtaposes Barber's "real-life" moments with the expected glossy shots of cruise ship revelry--a nice way for Royal Caribbean to plug its offerings while coming off as more "human" in its message.
Barber featured five 15-second challenges on her Instagram account, and a 130-second wrap-up video ran on Facebook on Monday. The campaign is the first work for the brand from WPP's Australia-based WhiteGrey, which won the Royal Caribbean International account earlier this year.
Credits
- Date
- Jul 30, 2018
- PR Agency :
- Frank PR
- DOP/Editor :
- Mark Brightwell
- Director :
- Craig Anderson
- Producer :
- Emma Scott
- Head of Production :
- Terry Kerr
- Performance Marketing :
- Ankit Sheth
- Social Content Manager :
- Dominque Tait
- Senior Account Manager :
- Hazel Nichols
- Account Director :
- Kenneth McLeod
- Group Business Director :
- Justine Leong
- Senior Creative :
- Nicole Yeoman
- Senior Creative :
- Hayley Staveley
- Senior Creative :
- Misa McConnell
- Creative Director :
- Ronojoy Ghosh
- Executive Creative Director :
- Chad Mackenzie
- Agency :
- WhiteGrey
- Brand :
- Royal Caribbean
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