Now she's bringing her special skillset to a new campaign for Royal Caribbean International, "#CruiseChallengeAccepted." To highlight the amenities on board a RC cruise liner, Barber stayed home, attempting to recreate the best parts of a vacation at sea from her living room.
Surfing in a wave pool? Barber's got a backyard and a kid wielding a garden hose. Gourmet restaurants? A table covered in spaghetti will do. A star-studded stage show gives Barber a chance to indulge her penchant for ridiculous costumes. Viewers can also film their own challenges and post them for a chance to win a cruise of their own.
The anthem film abovecleverly juxtaposes Barber's "real-life" moments with the expected glossy shots of cruise ship revelry--a nice way for Royal Caribbean to plug its offerings while coming off as more "human" in its message.
Barber featured five 15-second challenges on her Instagram account, and a 130-second wrap-up video ran on Facebook on Monday. The campaign is the first work for the brand from WPP's Australia-based WhiteGrey, which won the Royal Caribbean International account earlier this year.