Cruise ship fun gets a sloppy at-home remake from comedian Celeste Barber

The Instagram comedian best known for silly fashion photos gives Royal Caribbean a go

Published On
Jul 30, 2018

Editor's Pick

Few people lampoon fashion's excesses better than Australian comedian Celeste Barber, who's made a name for herself by recreating the absurd outfits and poses favored by supermodels and their photographers.

Now she's bringing her special skillset to a new campaign for Royal Caribbean International, "#CruiseChallengeAccepted." To highlight the amenities on board a RC cruise liner, Barber stayed home, attempting to recreate the best parts of a vacation at sea from her living room.

Surfing in a wave pool? Barber's got a backyard and a kid wielding a garden hose. Gourmet restaurants? A table covered in spaghetti will do. A star-studded stage show gives Barber a chance to indulge her penchant for ridiculous costumes. Viewers can also film their own challenges and post them for a chance to win a cruise of their own.

The anthem film abovecleverly juxtaposes Barber's "real-life" moments with the expected glossy shots of cruise ship revelry--a nice way for Royal Caribbean to plug its offerings while coming off as more "human" in its message.

Barber featured five 15-second challenges on her Instagram account, and a 130-second wrap-up video ran on Facebook on Monday. The campaign is the first work for the brand from WPP's Australia-based WhiteGrey, which won the Royal Caribbean International account earlier this year.


Jul 30, 2018
PR Agency :
Frank PR
DOP/Editor :
Mark Brightwell
Director :
Craig Anderson
Producer :
Emma Scott
Head of Production :
Terry Kerr
Performance Marketing :
Ankit Sheth
Social Content Manager :
Dominque Tait
Senior Account Manager :
Hazel Nichols
Account Director :
Kenneth McLeod
Group Business Director :
Justine Leong
Senior Creative :
Nicole Yeoman
Senior Creative :
Hayley Staveley
Senior Creative :
Misa McConnell
Creative Director :
Ronojoy Ghosh
Executive Creative Director :
Chad Mackenzie
Agency :
Brand :
Royal Caribbean

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