This 76 Customer Took Gas Station Loyalty Just a Little Bit Further
Humorous Spot Promotes Kickback Rewards Program
Nov 13, 2015
76 Gas shows how to take brand loyalty to extremes in this funny ad promoting its rewards program, KickBack. Two customers meet at a 76 gas station and one remarks on the other one's Kickback card. His laconic-looking fellow customer then pops open his shirt to reveal a chest tatoo of the very gas station. Spookily, even the other guy is in the picture, waving.
Created by Venables Bell & Partners, the ad was directed by agency associate partner and creative director Lee Einhorn in the agency's in-house production facility, Lumberyard.