76 Gas shows how to take brand loyalty to extremes in this funny ad promoting its rewards program, KickBack. Two customers meet at a 76 gas station and one remarks on the other one's Kickback card. His laconic-looking fellow customer then pops open his shirt to reveal a chest tatoo of the very gas station. Spookily, even the other guy is in the picture, waving.
Created by Venables Bell & Partners, the ad was directed by agency associate partner and creative director Lee Einhorn in the agency's in-house production facility, Lumberyard.