Chew Toys for Humans -- the Next Great Weight-Loss Invention?
Fiber One's Hilarious Fake Infomercial Poses the idea
Sep 30, 2015
General Mills' Fiber One's work out of Saatchi & Saatchi NY has been hilarious recently -- first we had the pregnant man who wasn't, and now there's a fake infomercial for "Chew Treats" -- chew toys for humans.
The idea, so the ad explains, is that instead of snacking on high-calorie treats, you can do as your dog does and just have something to chew on, like a rubber donut or slice of cheesecake.
In the spot, directed by Augusto Gimenez Zapiola of Argentinacine, we see a bunch of people doing just that. Eventually, we learn that alternatively, you could just have some of Fiber One's low calorie brownies, cheesecake bars and lemon bars.