Chew Toys for Humans -- the Next Great Weight-Loss Invention?

Fiber One's Hilarious Fake Infomercial Poses the idea

Published On
Sep 30, 2015

Editor's Pick

General Mills' Fiber One's work out of Saatchi & Saatchi NY has been hilarious recently -- first we had the pregnant man who wasn't, and now there's a fake infomercial for "Chew Treats" -- chew toys for humans.

The idea, so the ad explains, is that instead of snacking on high-calorie treats, you can do as your dog does and just have something to chew on, like a rubber donut or slice of cheesecake.

In the spot, directed by Augusto Gimenez Zapiola of Argentinacine, we see a bunch of people doing just that. Eventually, we learn that alternatively, you could just have some of Fiber One's low calorie brownies, cheesecake bars and lemon bars.


Sep 30, 2015
Brand :
Fiber One
Client :
Fiber One
Agency :
Saatchi & Saatchi-New York
Chief Creative Officer :
Jay Benjamin
Global Creative Director :
Luca Lorenzini
Global Creative Director :
Luca Pannese
Copywriter :
Rees Steel
Copywriter :
Paul Spelman
Art Director :
Lisandro Ancewicz
Art Director :
James Tucker
Head of Content Production :
John Doris
Vice President, Executive Producer :
Bruce Andreini
Producer :
Tina Lam
Business Manager :
Christina Mattson
Production Company :
Director :
Augusto Gimenez Zapiola
Co-Director :
Hernan Corera
Executive Producer :
Nano Tidone
Producer :
Lorena Habichayn
Producer :
Natali Sussman
Director, Photography :
Julian Ledesma
Editing Company :
Cosmo Street Editorial, NY
Editor :
Aaron Langley
Assistant Editor :
Zoe Mougin
Executive Producer :
Maura Woodward
Producer :
Valerie Sachs
Online/Visual Effects :
Mixer :
Adam Charity
Mixer :
Brett Fuchs
Business Design Director :
Blake Enting
Creative Lead :
Agatha Sohn
Designer :
Mete Erdogan

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