Chew Toys for Humans -- the Next Great Weight-Loss Invention?

General Mills' Fiber One's work out of Saatchi & Saatchi NY has been hilarious recently -- first we had the pregnant man who wasn't, and now there's a fake infomercial for "Chew Treats" -- chew toys for humans. The idea, so the ad explains, is that instead of snacking on high-calorie treats, you can do as your dog does and just have something to chew on, like a rubber donut or slice of cheesecake. In the spot, directed by Augusto Gimenez Zapiola of Argentinacine, we see a bunch of people doing just that. Eventually, we learn that alternatively, you could just have some of Fiber One's low calorie brownies, cheesecake bars and lemon bars.

Chew Toys for Humans -- the Next Great Weight-Loss Invention?

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