Don't be culturally inappropriate on Halloween, advises this campaign

Culturally inappropriate costumes are a particularly sensitive issue at the moment in Canada, following the Justin Trudeau blackface scandal during the Canadian Election. Now, a campaign for indigenous advocacy group Chiefs of Ontario, created by BBDO Toronto, provides some advice on how not to be culturally inappropriate at Halloween. 

The social media campaign features images of someone dressed a "Native Indian Princess," pointing out it's "not a costume," alongside alternative, more positive images of indigenous women: like an indigenous judge, surgeon, pilot and fire fighter. 

It aims to highlight that, whereas many have worn costumes in the past that they may not have thought were offensive, to plead ignorance isn’t enough of a reason in 2019 to commit the same mistake.

As well as the campaign being promoted on social media and through PR, and the actual costumes are on display at Toronto-based costume store Theatrics Plus.