Nike focuses on action sports in a night-time setting with its new global 'Just Do It' campaign, The Chosen, featuring 25 athletes including skateboarder Paul Rodriguez, surfer Laura Enever, snowboarder Danny Kass and freestyle BMXer Garrett Reynolds. The ad was shot over the course of two years at seven locations - Whistler, Aspen, Bali, Hawaii, Florida, New York City and Los Angeles - at night, with pyrotechnics and stunts reminiscent of a rock concert.
The campaign, which will be shown in 23 different markets, debuted on Facebook and and can now been seen on www.nike.com/chosen. It will also air on Sunday, June 5 during game three of the NBA Finals.
Alongside the ad, Nike is running a video contest via Facebook inviting skaters, surfers, BMX riders, snowboarders and skiers to submit a video of their crew. The winners, selected by fans, athletes and Nike, will have the chance to travel with the Nike team while getting access to exclusive Nike products and experiences.