This cider brand created a bucket hat that doubles as an ice bucket

Kopparberg, a Swedish brewery and cider company, commissioned a bucket hat that keeps ice cold for up to two-and-a-half hours. Bernardo Henning, who has previously collaborated with Nike, Lego and MTV, designed the hat, inspired by Kopparberg’s “To Firsts That Last” creative platform. Henning’s work adds a modern twist on the abstract paintings popular in the late 1980s while also weaving together colors of the brand’s best selling ciders. Kopparberg’s lead creative agency Neverland worked with specialist printing and production houses in London to develop and test a series of prototypes to find the perfect combination of materials to allow it to double as an ice bucket. “Kopparberg’s take on this summer’s iconic fashion accessory not only brings with it bags of style to keep you cooler than cool with Bernardo’s eclectic design, but also doubles as an ice bucket hat to keep your drinks ice cold from the first sip to the last,” said the brand’s head of marketing Rob Salvesen, in a statement. The ice bucket hats will be made available through a contest on Kopparberg’s social channels from July 3 to Aug. 16.

This cider brand created a bucket hat that doubles as an ice bucket

Featured Stories