Coca-Cola traveled far and wide to show it always goes well with the world’s ‘best’ food

WPP Open X print campaign features eateries that all claim to be the world’s best

Published On
Jun 12, 2023
Photos of eateries around the world all claiming to be the best at burgers—with Coke signage making a cameo

Editor's Pick

Fans of the “world’s best cup of coffee” scene in “Elf” will enjoy the new print campaign from Coca-Cola, featuring photographs of eateries around the world all claiming to be the best at something.

Along with their hyperbolic names, the restaurants have another thing in common—they all feature Cola-Cola signage in some form. This is “one thing we agree on,” according to the headline on the ads—that the “best” food in the world always should be accompanied by Coca-Cola.

Photos of eateries around the world all claiming to be the best at pizza—with Coke signage making a cameo

Photos of eateries around the world all claiming to be the best at falafel—with Coke signage making a cameo

Visually, there’s a lot going on in these ads—perhaps too much—but it’s a fun idea that will hopefully find that balance in making the viewer work a little bit, but not too much, to decipher. WPP’s Open X, led by VMLY&R, created the campaign. 


Jun 12, 2023
Client :
Agency :
Open X
Agency :
Global Chief Marketing Officer :
Manolo Arroyo
President :
Selman Careaga
Head of Global Creative Strategy & Content :
Pratik Thakar
Global Vice President of Integrated Marketing Experience :
Vijay Parasuraman
Director Shopper & Consumer Content :
Chase Abraham
Director Shopper & Consumer Content :
Yugo Motta
Director Creative Strategy :
Luciana Mendes
Senior Creative Strategist :
Mariana Manso
Manager Portfolio Activation :
Gonzalo Rodríguez
Director Media Consumer & Shopper :
Luis Pedro Estrada
Manager Real Time Amplification :
Rodrigo Gayón
Global Chief Creative Officer :
Debbi Vandeven
Global Chief Creative Officer :
Javier Campopiano
Deputy Global Chief Creative Officer :
Rafael Pitanguy
Executive Creative Director :
Gabriel Jardim
Executive Creative Director :
Guto Monteiro
Associate Creative Director :
Guilherme Possobon
Associate Creative Director :
Daniel Thomer
Senior Art Director :
Pedro Assis
Chief Strategy Officer :
Chase Cornett
Group Director Strategy & Insights :
Claudia Reeder
Group Executive Producer :
Shaun Campbell
Global Category Lead :
Kyla Jacobs
Global Client Lead :
Stephanie DeCelles
Group Director Client Engagement :
Megan Mills
Business Affairs Director :
Pam MacGillivray
Senior Production Business Manager :
Betty Greiner
Integrate Production Supervisor :
Denisse Zeigen
Editor :
Matias Canelson
Director of Production :
Nicole Godoy

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