Kevin Hart is all over the place at the moment; in Hyundai's Super Bowl ad, pretending to be David Beckham for H&M, and now in Foot Locker's latest "Hottest Month of the Year" campaign. "If I was a steak, right now's the time to eat me," he quips in one of the spots, presumably adland feels the same.
In the film seen here, the comedian unveils his own (ridiculously weird) fashion line to NBA forward Draymond Green, but quickly realises it's no good after hearing that Foot Locker is about to launch its February collection. He then attempts to pass Foot Locker gear off as his own.
A second spot, for Kids' Foot Locker, sees Hart stealing his son's gear to wear. The son, played by an actor, points out that the two are the same size, causing Hart to riposte: "You're small, I'm petite."
The spots, which will run on Foot Locker's social channels, are by BBDO New York and were directed by Neal Brennan at Caviar Content.