Newspapers are fake news in print ads for the Columbia Journalism Review

Campaign by TBWA appeared in the New York Times

Published On
Jun 05, 2018

Editor's Pick

You'll need to a careful look at this print campaign by the Columbia Journalism Review, which ran in Friday's New York Times, to get its meaningful message.

At first glance the ads appear to be a series of artsy black-and-white images of people reading what appear to be a traditional daily newspaper. But upon closer inspection of the header, you'll see they are actually reading stories from a host of radically unsubstantiated sources, including: "Some Guy's Blog," "Retweets From Strangers," and "Dad's Facebook Posts."

The campaign was created by TBWA/Chiat/Day. As well as running in the New York Times, it is running in the Spring/Summer 2018 print issue of CJR, The Jobs Issue, which hit newsstands this week.

The Columbia Journalism Review is the latest in a line of media, including The New York Times, CNN, Wall Street Journal and the Atlantic, to assert its authority and trustedness as a news source in an era of fake news and "alternative facts."


Jun 05, 2018
Client :
Columbia Journalism Review
Agency :
TBWA/Chiat/Day-New York
Chief Creative Officer :
Chris Beresford-Hill
Executive Creative Director :
Erik Vervroegen
Executive Creative Director :
Nuno Teixeira
Executive Creative Director :
Jexy Holman
Senior Art Director :
Ângelo Maia
Senior Copywriter :
Ricardo Franco
Photographer :
KS Shanti
Art Producer :
Loren Shteyman
Editor-in-Chief :
Kyle Pope
Publisher :
Kyle Pope
Designer :
Darrel Frost

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Project Type