There never has been a movie sequel to Steven Spielberg's movie classic "E.T." But now Comcast has brought us one in the form of an ad that reunites the extra terrestrial with his human friend, Elliott.
In an epic of a spot for its Xfinity brand created by Goodby Silverstein & Partners and directed by Park Pictures' Lance Acord, the alien returns to earth at holiday time (appearing from behind a snowman) and surprises the children of a now grown-up Elliott.
Actor Henry Thomas, who played Elliott in the Spielberg film, reprises his role, embracing his childhood friend in a moment that might make you well up if you loved the original movie. The family introduces E.T. to some 21st century Comcast tech, including connecting to the internet via Xfinity and using an Xfinity remote to watch holiday movies. Then E.T. is off back to his spaceship again, not before reprising the iconic bicycle ride across the skies from the original. The final message is about the importance of "connecting" during the holidays.
The ad was made in connection with Universal Pictures, part of the Comcast empire, and, according to Variety, had the blessing of Steven Spielberg himself.
The company debuted a two minute version of the spot during the Macy's Thanksgiving parade broadcast on NBC, while the four minute version seen here will live online. While it will run as an ad promoting Xfinity in the U.S, in the U.K. Germany and Italy the spot will promote the Sky brand, which is now also part of Comcast.
Jeff Goodby, co-chairman, Goodby, Silverstein & Partners, says in a statement: “People don’t care about technology inherently. They care about the way it connects them to other people. This story is an emotional reunion between two characters we know and love. It’s a perfect story for the holidays at a time when our emotions are very close to the surface.”