We all know Cookie Monster devours cookies, but apparently he actually makes them too, in this adorable new ad for the Apple iPhone out of TBWA/Media Arts Lab, promoting Siri's hands-free feature. The spot opens in a kitchen with the furry blue guy all decked out in his baking gear, placing a batch of chocolate chip cookies into the oven.
In his gruff voice, he summons Siri to set the timer for 14 minutes, and then asks her to play some music (appropriately, Jim Croce's "Time in a Bottle") while he waits... and waits... and waits for his treats to bake. It seems like an eternity passes -- one in which he turns kitchen gizmos into playthings, gags on a flour appetizer and, in a really surreal moment, has a puppet show with kitchen mitts -- before he asks Siri to check the timer. Sadly, not even a minute has passed.