Winterfresh : Cool Breath Power
Love can be confusing, strange and wonderful, often all at once. Apparently, that description also applies to gum. To wit, Winterfresh's online extension of its bizarre "Cool Breath Power" animated TV spots deposits visitors
Published On
Apr 07, 2006

Editor's Pick
Love can be confusing, strange and wonderful, often all at once. Apparently, that description also applies to gum. To wit, Winterfresh's online extension of its bizarre "Cool Breath Power" animated TV spots deposits visitors in a virtual landscape populated by the most off-kilter characters you can't possibly imagine, all looking to satisfy their adolescent pangs of love. Visitors to the EVB-created website can go nuts searching for hidden animations and sounds by clicking or rolling over every little detail that moves (for example, a snowman dances to win the affections of a flirty snowgirl, or a worm lets loose an embarrassed giggle after loosing a fart). The point of these interactions? None, reallyother than pure, unadulterated mouse-clickin' fun.
Credits
- Date
- Apr 07, 2006
- Client :
- Winterfresh
- Creative Director :
- Jason Zada
- Art Director :
- Jose Luis Martinez
- Copywriter :
- Alex Tyler
- Producer :
- Kat Hunter
- Motion Graphic Designer :
- Jake Hawley
- Technical Developer :
- Nick Mitrousis
- Production Artist :
- Lisi Howell
- Illustrator :
- Karl Ackerman
- Agency :
- EVB
- Brand :
- Winterfresh
Need a credit fix? Contact the Creativity Editors
Project Type
Tags