Coors Light debuts 'smart beer tap fueled by Bud Light negativity'
Handles light up when competitor attacks brand on social media
Mar 14, 2019
Just when Big Beer's corn syrup war seemingly could not get any sillier, along comes this news: Coors Light today announced the "first smart beer tap fueled by Bud Light negativity." Installed at bars in New York, Philadelphia, Dallas, Omaha and Las Vegas, the tap handles will light up whenever Bud Light attacks Coors Light. The gadget works by monitoring Bud Light social media handles in real time, according to a press release. Coors Light also says in some bars it will buy a round of beer every time a Bud Light ad appears on TV screens. DDB is involved in the program.
In a statement Wednesday, AB InBev said: "Free beer is great, but what's even better is knowing what goes into your beer. So, we are going to continue talking about our ingredients and what we leave out because consumers told us transparency is important."