Toyota : Corolla Dream Estate
Usually considered an economy ride, the Toyota Corolla is getting the royal treatment as part of a promotion for its 2009 line. Saatchi & Saatchi, LA's site for the brand gives visitors an extensive taste of th

Editor's Pick
Usually considered an economy ride, the Toyota Corolla is getting the royal treatment as part of a promotion for its 2009 line.
Saatchi & Saatchi, LA's site for the brand gives visitors an extensive taste of the blue-blood lifestyle by placing them directly in the middle of a vast estate and giving them a chance to roam the surroundings. Just by moving the mouse, the diorama revolves from the pool to the mansion to the well-trimmed gardens all the way to the lovely ocean view.
Of course, there are many items to click on, including the mansion itself, which offers viewers a video of Corolla 'styling' tips as well as a mini-game called 'Whack a Bust.' In fact, each clickable area features its own video reel and game to humorously tout Corolla features including navigation and audio. As an added bonus, a PDF guide makes visitors feel like royalty by aligning the Corolla driving experience with blue-blood tips such as proper grooming, eating the best caviar and hosting a dignitary all within the confines of your automobile.
Credits
- Date
- Feb 28, 2008
- Client :
- Toyota
- Agency :
- Saatchi & Saatchi-Los Angeles
- Executive Creative Director :
- Harvey Marco
- Creative Director :
- Greg Wells
- Associate Creative Director :
- Scott Muckenthaler
- Art Director :
- Verner Soler
- Art Director :
- Peter Vattanatham
- Copywriter :
- Sam Bergen
- Copywriter :
- Denise Reynolds
- Copywriter :
- Shannon Wilch
- Agency Producer :
- Allison Hoppe
- Director, Interactive Production :
- Jay Tannenbaum
- Interactive Senior Producer :
- Allison Hoppe
- Director, Integrated Production :
- Damian Stevens
- Freelance Producer :
- Marlene Winder
- Visual Effects :
- The Famous Group
- Visual Effects Creative Director/Art Director :
- Earl Burnley Jr.
- Visual Effects Executive Producer :
- Andrew Isaacson
- Visual Effects Producer :
- Wendy McCarty
- Visual Effects Producer :
- Alana Blasingame
- Designer/Animator :
- Satoshi Harada
- Designer/Animator :
- Steve Han
- Designer/Animator :
- Ryan Kirkwood
- Designer/Animator :
- Paul Evangelista
- Designer/Animator :
- Yas Koyama
- Designer/Animator :
- Ali Yazdanian
- Designer/Animator :
- Andrew McMasters
- Designer/Animator :
- Meg Bright-Ryan
- Designer/Animator :
- Brandy Handelman
- Designer/Animator :
- Kirsten Jelliffe
- Web Programming :
- RED Creative Agency
- Senior Producer :
- Nathan Pitzel
- Producer :
- Jake Watts
- Creative Director :
- Jared Kroff
- Technical Director :
- Adam DeVincent
- Designer/Developer :
- Christian Harden
- Designer/Developer :
- Jared Stanley
- Designer/Developer :
- Andrew Wendling
- Brand :
- Toyota
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