Corona turned the sun into a lime during this week’s solar eclipse
Guest photographers captured the moment in Brazil, Chile, Uruguay and Argentina in David Miami campaign
Editor's Pick
The solar eclipse in South America this week drew millions of onlookers—and one beer brand, Corona, which recruited photographers to take shots where the sun looked like a lime wedge in a Corona bottle.
The photos were taken at strategic points in Brazil, Chile, Uruguay, and Argentina. The shots required extensive preparation to predict the angles, and the photographers took an average of five minutes to get the shot right, said agency David Miami, which produced the campaign.
Also read: Solar eclipse 2024—brands’ celestial celebrations from SunChips to MoonPie
The photos are appearing in social and out-of-home ads. “For every slice of sun,” says the copy—a reference to Corona’s longtime association with sunsets.
“We had only a brief window to capture the moment due to the angle required to form the lime, and the results were truly incredible—perfectly embodying the essence of Corona,” said Marcelo Maragni, a Brazilian nature photographer.
Check out a brief BTS video below.
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Credits
- Date
- Oct 04, 2024
- Client :
- Corona Extra
- Client :
- Corona
- Agency :
- David-Miami
- Global CCO & Partner :
- Pancho Cassis
- Global COO :
- Sylvia Panico
- NA CCO :
- Daniel Lobaton
- Managing Director :
- Carolina Vieira
- CCO :
- Edgard Gianesi
- ACD :
- Joao Corazza
- ACD :
- Bruno Reis
- Creative :
- Joao Corazza
- Creative :
- Bruno Reis
- Creative :
- Seiji Wakabayashi
- Creative :
- Thomas Nitti
- Assistant Art Director :
- Alexis Santaella
- Head of Production :
- Brenda Morrison Fell
- Executive Producer :
- Natasha Louckevitch
- Director of Business Affairs :
- Barbara Karalis
- Business Affairs Manager :
- Catalina Peña
- Head of Account :
- Mariana D'Aprile
- Group Account Director :
- Rafael Giorgino
- Global Chief Strategy Officer :
- Paula Vampre
- Head of Innovation & Technology :
- Toni Ferreira
- Social Media Manager :
- Mafe Maceda
- Global PR Director :
- Sandra Azedo
- Operational Manager :
- Larissa Cocchiaro
- Global Marketing Director :
- Joao Pedro Zattar
- Global Marketing Director :
- Antonella Babino
- Global Brand Communications Manager :
- Emily Steven
- Global Vice President :
- Clarissa Pantoja
- Marketing VP :
- Dani Waks
- Director :
- Gabriela Gallo
- Brand Manager :
- Caroline Ferraz
- Brand Manager :
- Camila Fischmann
- Brand Specialist :
- Yasmin Paulino Alves
- Next :
- Jaíne Fonseca
- Media :
- Aline Castro
- Media :
- Nathalia Silva
- Producer :
- Cecilia Sun
- Operating Partner :
- Gabor Harrach
- Social Media Manager :
- Elise Sprinkel
- Project Lead Photographer :
- Marcelo Maragni
- Associate Producer :
- Marcelo Machado
- Photographer :
- Lucas D'Ortone
- Producer :
- Ailin Bisi
- Associate Producer :
- Santi Pouydebat
- Lighting Assistant :
- Demian Arbelo
- Photographer :
- Nicholas Aguayo
- Producer :
- Christian Copaja
- Associate Producer :
- Pablo Monsalve
- Photographer :
- Connor Trimble
- Associate Producer :
- Brian Moore
- Associate Producer :
- Taylor Ditty
- Photographer :
- Victor Eleuterio
- Associate Producer :
- Dario Matos
- Producer/Photographer :
- Diego Weisz
- Photographer :
- Rafael Lejtreger
- Production Assistant :
- Augstina Trujillo
- Production Assistant :
- Jose Matonte
- Partner Agency :
- Africa Creative
- Partner Agency :
- InPress
- Partner Agency :
- Soko
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