Corona will whisk passengers who miss flights away to its private island
The brand is hoping to ease airport stress in campaign by David Bogota
Editor's Pick
Having opened "Corona Island" earlier this year, the beer brand is now using the luxury eco destination as part of a campaign designed to ease some of the airport stress afflicting travelers at the moment.
In a promotional campaign by David Bogota, travelers who miss their flights at airports, whether that's because of traffic, a gate change or any other reason, are invited to cancel their original bookings and enter "Corona Gate" a branded gate in select airports around the world, choosing to be flown to the Caribbean to Corona Island for a five day holiday.
The campaign has already kicked off in Argentina, where 50 travelers have already benefited from the experience, and will soon launch in Canada and South Africa after a pause for the World Cup season.
"Corona Island is already a great idea...but we needed to connect it with the daily routines of the people and that's where the Corona Gate solved a tension in the airports, just right where the people can make a decision to get to paradise and disconnect from chaos,” said Miguel Merino, global communication director of Corona, in a statement.
Credits
- Date
- Nov 11, 2022
- Client :
- Corona
- Agency :
- David-Bogota
- Global CCO & Partner :
- Pancho Cassis
- Global COO :
- Sylvia Panico
- Managing Director :
- Juan Pablo Garcia
- CCO :
- Carlos Andrés Rodríguez
- ECD :
- Ignacio Flotta
- Business Director :
- Hanna Borresen
- Art Director :
- Julian Olivares
- Copywriter :
- Camila Ordoñez
- Insights :
- Yaneth Bolaños
- Producer :
- Agustina Pérez
- Global PR Director :
- Sandra Azedo
- Production Company :
- Poster
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