Amazon Alexa sends a couple back to their high school prom

Droga5 London and Park Pictures' Lance Acord sweetly convey a simple product message

Published On
Jan 21, 2022

Editor's Pick

Amazon Alexa's latest TV spot conveys a simple product message in a touching story that says a lot about nostalgia and the power of music.

The commercial starts off at a typical '50s high school prom, where a boy walks up to a girl and asks her to dance. The music playing is "I only have eyes for you" by the Flamingos. As they slowly sway together, we see them morph into an older couple, and the prom venue transforms into their own home. The music stops and the man simply asks, "Alexa. Play our favorite song again," so they can continue gazing into each other's eyes, still imagining they're at the dance from decades ago.

The spot, running in the U.S. and U.K., comes from Droga5 London and was directed by Park Pictures' Lance Acord.


Jan 21, 2022
Client :
Amazon Alexa
Agency :
Senior Producer :
Josh Sanders
Senior Assistant Producer :
Manon Rees
Account Director :
Max Levine
Chief Creative Officer :
David Kolbusz
Executive Creative Director :
Shelley Smoller
Creatives :
Ethan Bennett
Creatives :
Liam Crerar
Production Company :
Park Pictures
Director :
Lance Acord
Director of Photography :
Lance Acord
Executive Producer :
Stephen Brierley
Executive Producer :
Sophie Hubble
Executive Producer :
Scott Howard
Executive Producer :
Jackie Kelman Bisbee
Executive Producer :
Caroline Kousidonis
Production Designer :
James Chinlund
Editing Company :
Editor :
Paul Hardcastle
VFX Company :
Time Based Arts
VFX Producer :
Sian Jenkins
VFX Producer :
Sean Ewins
Colorist :
Daniel De Vue
Color Company :
Primary Colors

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