Amazon Alexa sends a couple back to their high school prom
Droga5 London and Park Pictures' Lance Acord sweetly convey a simple product message
Editor's Pick
Amazon Alexa's latest TV spot conveys a simple product message in a touching story that says a lot about nostalgia and the power of music.
The commercial starts off at a typical '50s high school prom, where a boy walks up to a girl and asks her to dance. The music playing is "I only have eyes for you" by the Flamingos. As they slowly sway together, we see them morph into an older couple, and the prom venue transforms into their own home. The music stops and the man simply asks, "Alexa. Play our favorite song again," so they can continue gazing into each other's eyes, still imagining they're at the dance from decades ago.
The spot, running in the U.S. and U.K., comes from Droga5 London and was directed by Park Pictures' Lance Acord.
Credits
- Date
- Jan 21, 2022
- Client :
- Amazon Alexa
- Agency :
- Droga5-London
- Senior Producer :
- Josh Sanders
- Senior Assistant Producer :
- Manon Rees
- Account Director :
- Max Levine
- Chief Creative Officer :
- David Kolbusz
- Executive Creative Director :
- Shelley Smoller
- Creatives :
- Ethan Bennett
- Creatives :
- Liam Crerar
- Production Company :
- Park Pictures
- Director :
- Lance Acord
- Director of Photography :
- Lance Acord
- Executive Producer :
- Stephen Brierley
- Executive Producer :
- Sophie Hubble
- Executive Producer :
- Scott Howard
- Executive Producer :
- Jackie Kelman Bisbee
- Executive Producer :
- Caroline Kousidonis
- Production Designer :
- James Chinlund
- Editing Company :
- Trim
- Editor :
- Paul Hardcastle
- VFX Company :
- Time Based Arts
- VFX Producer :
- Sian Jenkins
- VFX Producer :
- Sean Ewins
- Colorist :
- Daniel De Vue
- Color Company :
- Primary Colors
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