Adidas' Grassroots 'Tango Squad' Gatecrashes Real Madrid's Training Ground in Brand's Soccer Spot

A new ad from Adidas Football sees players from the brand's "Tango Squad" of grassroots influencers break into the Real Madrid training ground and have a kickabout at night. The punchy, energetic spot, set to "Whatever I Want" by Sterling Hayes, and including footage shot with night vision goggles, sees the rebellious crew duck barriers, admire the club's trophies and get chased by a golf buggy that turns out to contain Real Madrid player Marcelo. Rather than kicking them out, he joins in with their game, and we cut to Zinedine Zidane, the legendary French player and now Real Madrid manager, watching the action on CCTV with a rather inscrutable expression. Adidas set up the Tango Squad community in 2016 to encourage already soccer-obsessive, socially connected 16-19 year olds to get involved with brand; the cast of the ad features members from the U.K. Spain, Mexico, France, Germany and Italy. The idea, and the title of the ad, is that "Creativity Gets You Noticed," and it forms part of the wider Adidas "Here to Create"-themed campaign celebrating creativity in sport. The spot was created by 72andSunny Amsterdam and directed by Iconoclast's Paul Geusebroek, with VFX by MPC. It's fun stuff bound to appeal to a young audience--although, we presume aspiring soccer legends thinking of breaking into Real Madrid to get noticed will face rather a sterner welcome in real life.

Adidas' Grassroots 'Tango Squad' Gatecrashes Real Madrid's Training Ground in Brand's Soccer Spot

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