Adidas' Grassroots 'Tango Squad' Gatecrashes Real Madrid's Training Ground in Brand's Soccer Spot
Marcelo and Zinedine Zidane Star Alongside Real-Life Young Players
Editor's Pick
A new ad from Adidas Football sees players from the brand's "Tango Squad" of grassroots influencers break into the Real Madrid training ground and have a kickabout at night.
The punchy, energetic spot, set to "Whatever I Want" by Sterling Hayes, and including footage shot with night vision goggles, sees the rebellious crew duck barriers, admire the club's trophies and get chased by a golf buggy that turns out to contain Real Madrid player Marcelo. Rather than kicking them out, he joins in with their game, and we cut to Zinedine Zidane, the legendary French player and now Real Madrid manager, watching the action on CCTV with a rather inscrutable expression.
Adidas set up the Tango Squad community in 2016 to encourage already soccer-obsessive, socially connected 16-19 year olds to get involved with brand; the cast of the ad features members from the U.K. Spain, Mexico, France, Germany and Italy.
The idea, and the title of the ad, is that "Creativity Gets You Noticed," and it forms part of the wider Adidas "Here to Create"-themed campaign celebrating creativity in sport. The spot was created by 72andSunny Amsterdam and directed by Iconoclast's Paul Geusebroek, with VFX by MPC.
It's fun stuff bound to appeal to a young audience--although, we presume aspiring soccer legends thinking of breaking into Real Madrid to get noticed will face rather a sterner welcome in real life.
Credits
- Date
- Sep 13, 2017
- Brand :
- Adidas Football
- Client :
- Adidas Football
- Agency :
- 72andSunny-Amsterdam
- Global Vice President, Global Communications :
- Ryan Morlan
- Senior Director, Global Brand Communications :
- Lia Stierwalt
- Director, Global Brand Communications :
- Kate Boltin
- r Manager of Global Brand Communications :
- Adam Daysh
- Vice President, Brand Communications :
- Florian Alt
- Senior Manager of Brand Communications :
- James Thexton
- Senior Producer of Global Creative Shoot and Production :
- Penny Pijnenburg
- Senior Manager, Creative Shoot and Production :
- Meagen Moore
- Music :
- Daniel Cross
- Chief Co-Chairman/Founder :
- Glenn Cole
- Executive Creative Director :
- Stuart Harkness
- Executive Creative Director :
- Carlo Cavallone
- Managing Director :
- Nic Owen
- Group Creative Director :
- Frank Hahn
- Creative Director :
- Emiliano Trierveiler
- Writer :
- Emiliano Trierveiler
- Creative Director :
- Simon Schmitt
- Designer :
- Simon Schmitt
- Writer :
- Carlyle Garrick
- Designer :
- David Jung
- Chief Production Officer :
- Tom Dunlap
- Director, Production :
- Stephanie Oakley
- Executive Film Producer :
- Jim Haight
- Senior Producer :
- Neil Henry
- Film Producer :
- Matt Marty
- Group Brand Director :
- Bassam Abdel-Rahman
- Brand Director :
- Audrey Huber
- Senior Brand Manager :
- Scott Swindler
- Brand Coordinator :
- Sofia Somoza
- Brand Coordinator :
- Alejandra Arbiol
- Partnerships and Legal Senior Manager :
- Sabina Gorini
- Director, Strategy :
- Heather Lewis
- Production Company :
- Iconoclast
- Director :
- Paul Geusebroek
- Executive Producer :
- Charlotte Marmion
- Managing Director :
- Mourad Belkeddar
- Managing Director :
- Nicolas Lhermitte
- Line Producer :
- Juliet Naylor
- Director Assistant :
- Damien Hope
- Production Manager :
- Lucy Tate
- Director, Photography :
- Max Goldman
- Choreographer :
- Mike Delaney
- Football Skills Specialist :
- Sean Garnier
- Social Shooter :
- Jasper Faber
- Edit Company :
- Trim
- Editor :
- Leila Sarraf
- Assistant Editor :
- Magdalena Plugowska
- Producer :
- Jemma Daniel
- Producer :
- Harriet Cawley
- Color :
- MPC
- Colorist :
- Houmam
- Finishing :
- MPC
- Lead Flame Artist :
- Dirk Riesenfeld
- Producer :
- Kayleigh Dugdale
- Producer :
- Gwenn Hardouin
- Graphic Visual Effects :
- Machine Molle
- Visual Effects Supervisor :
- Jean Francois Fontaine
- Graphics :
- Loic Blondeau Maeva Losengo
- Producer :
- Celine Goriot
- Production Assistant :
- Marine Ligouzat
- Record/Mix /Sound Design :
- Wave Studios
- Mixer :
- Ed Downham
- Assistant Mixer :
- Juan Thummler
- Producer :
- Ben Tomlin
- Producer :
- Mirjam Gevers
- Producer Assistant :
- Estelle Papougnot
- Featured :
- Zinedine Zidane
- Featured :
- Marcelo Vieira da Silva Júnior
- Featured :
- Amar Cekic
- Featured :
- Mickael Larade
- Featured :
- Brice Nanou
- Featured :
- Carlos Omabegho
- Featured :
- Riccardo Basilico
- Featured :
- Seun Areoye
- Featured :
- Jose Luis Ayala
- Featured :
- Sergio Sanchez
- Featured :
- Cedric Banzi
- Featured :
- Karim Mallen
Need a credit fix? Contact the Creativity Editors
Related work

Adidas Football: Adidas removes red from Arsenal FC's kit to highlight knife crime

Adidas Football: Adidas celebrates Manchester United with spoken word ad

Adidas Football: Want to wear Adidas soccer boots? They come with conditions
