CreatorIQ Influencer Marketing Trends Report Digs Into Measurement, ROI, and Platforms

CreatorIQ’s annual trends report surveyed hundreds of brands, agencies and creators to provide insights into the $16.4 billion creator marketing industry. Topics include measurement, social platforms, creator compensation, creator engagement strategies, inclusivity. Among the key highlights of the report: “Creator-led marketing has revolutionized all layers of the marketing pyramid,” said Tim Sovay, Chief Business Development & Partnerships Officer at CreatorIQ. “As investment in creator-led campaigns continue to rise, brands looking to fuel growth or demonstrate ROI need to stay ahead of the curve. The Influencer Marketing Trends Report provides key insights to help marketers take a strategic approach to creator relationships, choice of platforms, and formats of customer engagement.” Download the full report here.

CreatorIQ Influencer Marketing Trends Report Digs Into Measurement, ROI, and Platforms

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