This music video hacked the Spotify canvas format

German Rapper CRO worked with Ogilvy on promo for his new track 'Blessed'

Published On
Jun 17, 2021

Editor's Pick

While Spotify is a great platform for streaming, when it comes to visuals, artists need to get creative if they want to be noticed. The platform doesn't allow music videos but from 2020 has allowed artists to add a canvas (7.9-second video sequences) to music tracks instead of an album cover.

That's what German rapper CRO, Universal Music and Ogilvy Germany honed in on to promote the artist's new track "Blessed."  They created a playlist of 19 short tracks with 7.9-second video sequences each. So, viewers who play the playlist can actually watch a coherent music video (which also differs from the official clip on YouTube). 

“I’m always looking for new creative opportunities and love bold moves that no one else has done before," said CRO, whose management Truworks collaborated with Ogilvy, in a statement. "The Spotify Canvas music video for ‘Blessed’ is the perfect complement to that."

Credits

Date
Jun 17, 2021
Client :
CRO
Agency :
Ogilvy-Germany
Chief Client Officer :
Simon Usifo
Executive Creative Director :
Florian Hucker
Senior Copywriter :
Helge Hoffmann
Senior Art Director :
Hugo Pareja
Management :
truworks
Management :
Benno Waibel
Management :
Lars Hoehn
Management :
Nils Reimann
Label :
Universal Music
Label :
Chantal N’Dombasi
Label :
Fernanda Lopez de Melo
Production :
truworks
Camera Edit & Grading :
Breton Carasso
Camera Edit & Grading :
Oscar Fernandez

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