Magazine Luiza : Crossword Ad

Retirees get a clue.

Published On
Mar 31, 2011

Editor's Pick

Ogilvy Brazil targeted retirees where they spend plenty of leisure time in this clever effort for Brazilian department store Magazine Luiza. The agency purchased a square in one of the country's most popular newspapers and crossword mags and contributed a special clue that informed them of a special service offered by the store.


Apr 01, 2011
Brand :
Magazine Luiza
Client :
Magazine Luiza
Agency :
Executive Creative Director :
Anselmo Ramos
Creative Director :
Eduardo Marques
Art Director :
Bruno Ribiero
Art Director :
Pedro Izique
Copywriter :
Eduardo Marques
Copywriter :
Hugo Veiga
Art Assistant :
Diego Machado
Media Director :
Luis Monteleone
Motion Design/Edit :
Rubens Angelo
Sound Director :
Bamba Music

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Project Type