Pringles : Crunch Band Rockutorial

Smartphone becomes air guitar, air drums, and more

Published On
Jun 30, 2011

Editor's Pick

Crispin Porter + Bogusky Europe turns your smartphone into a complete air instrument with the new Crunch Band app for Pringles. A tie in with summer music festival season, the app uses the smartphone's accelerometer to turn it one of 15 different instruments, including drums, bass and guitar. Would-be musicians can unlock the various instrument capabilities by scanning barcodes on Pringles cans. Once you're done with your chips, Pringles' tubular can can also be turned into an amp for a free Pringles can speaker.

Get more info and download the app for iPhone or Android on the Pringles Crunch Band site.

Credits

Date
Jun 30, 2011
Brand:
Pringles
Client:
Pringles
Agency:
Crispin Porter & Bogusky-Europe
Executive Creative Director:
Gustav Martner
Art Director:
Martin Jon Adolfsson
Copywriter:
Jim Connolly
Designer:
Malin Ekman
Motion Designer:
Jorgen Bengtsson
Associate Experience Director:
Jordan Clayton-Hall
Mobile Developer:
Martin Furuberg
Mobile Developer:
Stefan Hallen
Front-End Developer:
Arvid Sollenby
Front-End Developer:
Bogdan Orlov
Senior Integrated Producer:
Marcus Scheffler
Technical Director:
Per Rundgren
TV Producer:
Cecilia Jonasson
Film Production Company:
Silverbullet Films
Director:
Daniel Jigenstedt
Composer:
Fredrik Rixman
Music Production:
Ljudbyran

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Project Type