As the first tequila brand sponsor in league history, Jose Cuervo wanted to honor not only the social nature of getting together to watch a UFC fight, but the surprising bonds that exist between some of the athletes. So it only seemed logical to launch the official partnership between Cuervo and the UFC with a highly original take on a fight night watch party.

In the brand’s latest work from Mekanism, “Face-Off,” UFC fighters Justin Gaethje and Michael Chiesa instinctively engage in the iconically confrontational nose-to-nose pose so familiar from pre-fight weigh-ins, despite their otherwise friendly interaction. The spot sees them hilariously go about an otherwise normal bit of suburban watch-party chit chat, all while locked in an intense stare they never break.

“Face-Off” is the first piece of work produced as part of the “Cuervo in Your Corner” campaign, which will continue throughout the partnership.