Cuervo instigates the friendliest UFC face-off ever.
Partnership with Jose Cuervo and the UFC gives athletes a chance to enjoy some cocktails and pleasantries the only way professional fighters know how.
Description
As the first tequila brand sponsor in league history, Jose Cuervo wanted to honor not only the social nature of getting together to watch a UFC fight, but the surprising bonds that exist between some of the athletes. So it only seemed logical to launch the official partnership between Cuervo and the UFC with a highly original take on a fight night watch party.
In the brand’s latest work from Mekanism, “Face-Off,” UFC fighters Justin Gaethje and Michael Chiesa instinctively engage in the iconically confrontational nose-to-nose pose so familiar from pre-fight weigh-ins, despite their otherwise friendly interaction. The spot sees them hilariously go about an otherwise normal bit of suburban watch-party chit chat, all while locked in an intense stare they never break.
“Face-Off” is the first piece of work produced as part of the “Cuervo in Your Corner” campaign, which will continue throughout the partnership.
Credits
- Date
- Jul 23, 2021
- Creative Agency :
- Mekanism
- Client :
- Jose Cuervo
- Chief Marketing Officer :
- Lander Otegui
- Group Brand Director :
- Felix Palau
- Group Communications Planning Director :
- Jennifer Webb
- Brand Director :
- Alexander Conison
- Senior Brand Manager :
- Anand Jayachandran
- Senior PR Manager :
- Amy Jackson
- Senior Media Manager :
- Liam Herlihy
- CEO and Co-Founder :
- Jason Harris
- Partner & Executive Creative Director :
- David Horowitz
- Creative Director :
- Victor Monclus
- Design Director :
- Philip Cheaney
- Associate Creative Director :
- Will Knox
- Art Director :
- Nuri Park
- Copywriter :
- Lamar Philips
- Managing Director :
- Tor Edwards
- Group Brand Director :
- Jonica Reed
- Brand Director :
- Brad Ure
- Brand Supervisor :
- Charlotte Deavers
- Chief Strategy Officer :
- Ambika Pai
- Group Strategy Director :
- Ben Phillips
- Associate Strategy Director :
- Asher Stamell
- Director Of Production & Business Affair :
- Kati Haberstock
- Producer :
- Kara Bello
Need a credit fix? Contact the Creativity Editors