Cuervo instigates the friendliest UFC face-off ever.

Partnership with Jose Cuervo and the UFC gives athletes a chance to enjoy some cocktails and pleasantries the only way professional fighters know how.

Published On
Jul 23, 2021

Description

As the first tequila brand sponsor in league history, Jose Cuervo wanted to honor not only the social nature of getting together to watch a UFC fight, but the surprising bonds that exist between some of the athletes. So it only seemed logical to launch the official partnership between Cuervo and the UFC with a highly original take on a fight night watch party.

In the brand’s latest work from Mekanism, “Face-Off,” UFC fighters Justin Gaethje and Michael Chiesa instinctively engage in the iconically confrontational nose-to-nose pose so familiar from pre-fight weigh-ins, despite their otherwise friendly interaction. The spot sees them hilariously go about an otherwise normal bit of suburban watch-party chit chat, all while locked in an intense stare they never break.

“Face-Off” is the first piece of work produced as part of the “Cuervo in Your Corner” campaign, which will continue throughout the partnership.

Credits

Date
Jul 23, 2021
Creative Agency :
Mekanism
Client :
Jose Cuervo
Chief Marketing Officer :
Lander Otegui
Group Brand Director :
Felix Palau
Group Communications Planning Director :
Jennifer Webb
Brand Director :
Alexander Conison
Senior Brand Manager :
Anand Jayachandran
Senior PR Manager :
Amy Jackson
Senior Media Manager :
Liam Herlihy
CEO and Co-Founder :
Jason Harris
Partner & Executive Creative Director :
David Horowitz
Creative Director :
Victor Monclus
Design Director :
Philip Cheaney
Associate Creative Director :
Will Knox
Art Director :
Nuri Park
Copywriter :
Lamar Philips
Managing Director :
Tor Edwards
Group Brand Director :
Jonica Reed
Brand Director :
Brad Ure
Brand Supervisor :
Charlotte Deavers
Chief Strategy Officer :
Ambika Pai
Group Strategy Director :
Ben Phillips
Associate Strategy Director :
Asher Stamell
Director Of Production & Business Affair :
Kati Haberstock
Producer :
Kara Bello

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