Transport for London : Cycle Safety

You've got to look harder....

Published On
Mar 11, 2008

Editor's Pick

. . in order to see what's really going on in this spot for Transport London out ot WCRS and directed by Chris Palmer, meant to illustrate how selective our attention can be--and the risk that poses to others on the road. The spot seems to be a play off this experiment from the University of Illinois Visual Cognition Lab.