U.K. online real estate firm Purplebricks is launching in the U.S., with a campaign that shows the "real misery" homebuyers and sellers feel when they realize they could have saved time and money with the brand.
Agency Muhtayzik Hoffer created a series of ads running in the Los Angeles area to promote the brand's debut in California, which employs local realtors to market homes for a flat fee, rather than commission. In the ads, people discuss their house sales with a friend, who asks why they didn't use Purplebricks. They assume it's just an online agent, and they wouldn't use it for "a place like this" but once they hear it employs real people and they could have saved time and money, they're so gutted/furious they do stuff like throw darts into their feet (as seen here), throw away their newly baked pie, deflate a bouncy castle or kick their kid's basketball into some trees.
While not laugh-out-loud funny, the spots do a decent job of getting the brand's message across. The campaign was directed by Rosey at Radical Media.
Purplebricks has been something of a disruptor in the U.K. market; its share price has quadrupled since its 2015 float, and it has since expanded to Australia as well as the U.S.