In the age of burnout and job fatigue, online dating shouldn’t feel like work. A playful new Snapchat-focused campaign from LGBTQ+ dating app Taimi recruits influencers to show off the platform’s inclusion of all types while giving helpful advice to make the most of swiping.
Jamie Windust, model, author and contributing editor for Gay Times, stars in a series of glamorous shorts in which he distills dating wisdom to singles. The camera swirls around the influencer as they show off a collection of chic and colorful looks while humorously advising users to be respectful, safe and communicative.
In one segment about being open about intentions, Windust jokes over a teacup, “I asked for an Earl Grey, and I got an English Breakfast. I’m livid, but you’ll never know.”
Alongside the informative videos are energetic shorts based around the idea of finding your type. Influencers Miss Jason, Woody Cook, Shon Faye and Lexii Thomas appear in spots flaunting Taimi’s inclusion of bookworms, fashionistas, club kids and gamers. Whether the subject is looking saucy with a novel in hand or feeling yourself on the dancefloor, the videos from Raygun London are lively pleas to try out something new.
Taimi’s Head of Performance Marketing, Dmitriy Selivanov, told Ad Age over email that the Snapchat ads “are targeting the U.K., 18-24 audience with fashion and clubbing lifestyle interests. But we also follow the tips from our Snapchat friends, so at the same time we have launched a broad campaign for our entire target audience. We already have over a million impressions of these videos in U.S. and U.K."
See more of the campaign videos here: