Etrade Schools You on the Colorful Lingo of the Finance World
Cockroach Theory Is as Bad as It Sounds
Published On
May 27, 2015
Editor's Pick
Financial services company Etrade makes the colorful lingo of the finance world digestible -- and a lot of fun -- with this whimsical series of animated videos, created out of agency SS+K and production company Mass Market.
Terms like Dead Cat Bounce, Alligator Spread, Cockroach Theory, Bagel Land and Stalking Horse Bid and Living Dead come to life in the funny films, which will help to make even the most clueless investors sound like they know what they're talking about. Check out the full series on the Etrade site.
Credits
- Date
- May 27, 2015
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- SS&K
- Chief Creative Officer :
- Bobby Hershfield
- Associate Creative Director, Copywriter :
- Armando Flores
- Associate Creative Director, Art Director :
- Kat Lam
- Copywriter :
- Andy Currie
- Director, Production :
- John Swartz
- Senior Producer :
- Pamela Shulman
- Director, Client Services :
- Kate Rothen
- Vice President, Head of Branding :
- Wylie Kain
- Animation :
- Mass Market
- Executive Producer :
- Blythe Klippstein
- Producer :
- Tina Starkweather
- Music :
- Music and Strategy
- Managing Director :
- James Alvich
- Executive Producer :
- Jenn Johnson
- Senior Producer :
- Alex DerHonnesian
- Director, Social Media :
- William Patrick Jones
- Senior Vice President, Branding and Acquisition :
- Rich Muhlstock
- Digital Strategist :
- Claudia Cukrov
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Project Type