Nike Introduces Hypervenom With Deadly New Spot

Are those snakes or sneaks?

Published On
Jun 07, 2013

Editor's Pick

Wieden + Kennedy brings Nike's latest creation to life with this new spot. In it, textured and exotically colored soccer cleats take on the characteristics of some of nature's deadliest creatures. The camera and viewer share a single perspective, as the ad focuses on the footwear alone. Initially, it sits on the floor placidy, but as background sounds of hissing and rattling get louder, increasing a sense of foreboding, the back of the shoe morphs into a scorpion tail. The laces that previously lay dormant, rise as snakes and the Nike Hypervenom, as the cleat is appropriately named, is set to strike.

Credits

Date
Jun 07, 2013
Brand:
Nike Hypervenom
Client:
Nike Hypervenom
Agency:
Wieden & Kennedy-Portland
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O'Rourke
Producer:
Jennie Lindstrom
Executive Creative Director:
Joe Staples
Executive Creative Director:
Susan Hoffman
Executive Producer:
Matt Hunnicutt
Animation Production:
Blacklist
Direction and Creative Direction:
Polynoid
Executive Producer:
Andrew Linsk
Producer:
Alex Unick
Artist:
Heiko Schneck
Artist:
Roman Kalin
Artist:
Faiko Paeper
Artist:
Pascal Floerks
Artist:
Jacob Frey
Artist:
Mathias Bauerle
Artist:
Amit Rojblat
Artist:
Jan Bitzer
Artist:
Ilija Brunck
Artist:
Fabian Pross
Artist:
Tom Weber
Artist:
Sermed Darah
Artist:
William Tirloy
Artist:
Sebastian Faber
Artist:
Ivan Vasijevic
Artist:
Luka Lakic
Artist:
Alexa Dodic
Artist:
Tim Jockel
Artist:
Philipp Von Preuschen
Artist:
Weareflink
Music Company:
WALKER
Composer:
Jay Clarke
Music Composer:
Sara Matarazzo
Sound Design Company:
Trinitite Inc
Sound Designer:
Brian Emrich
Mix Company:
Joint Editorial
Mixer:
Seth Padgett
Executive Producer:
Patty Brebner
Producer:
Yamaris Leon
Visual Effects/Online Company:
Joint Editorial
Artist:
David Jahns
Executive Producer/Visual Effects:
Patty Brebner
Visual Effects Producer:
Yamaris Leon

Need a credit fix? Contact the Creativity Editors

Project Type