Armstrong : Dean Martin

It only looks like the real thing.To promote Armstrongs laminate floors, BBDO and fashion photographer Norman Jean Roy present classic actor look-a-likes in classic settings.

Published On
Apr 25, 2008

Editor's Pick

And only close examination reveals that both the wood floor and your favorite old film personalityare fakes. The ads will run in May/June issues of womens service titles like Better Homes and Gardens and Martha Stewart Living.

Other executions feature Lucille Ball, James Dean and Marlon Brando.

Credits

Date
Apr 25, 2008
Client:
Armstrong
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Bill Bruce
Executive Creative Director:
Susan Credle
Associate Creative Director:
David DiRienz
Copywriter/Art Director:
David DiRienz
Photographer:
Norman Jean Roy
Brand:
Armstrong

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Project Type
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