W+K N.Y. and MJZ's Rupert Sanders Create Worldly New Spot Introducing Brand's Revamped Packaging
Mar 07, 2013
The Heineken Legend is back for "Deja Vu" in a James Bond-esque adventure to nightclubs and bars around the world, via agency Wieden & Kennedy New York. Directed by Rupert Sanders (Snow White and The Huntsman), the commercial features yet another classic Bollywood soundtrack, "Dance Music 1" by RD Burman for a 1971 Indian film, just like the super-popular "The Date," which featured 1966's "Jaan Pehechan Ho."
English actor Neil Jackson, who himself has been featured in "Quantum of Solace," is the newest "Legend," and the spot is part of the global "Open Your World" campaign that was launched by Wieden's Amsterdam office. Costumes are by Academy Award-winning Colleen Atwood ("Memoirs of a Geisha," "Chicago.), who also earned an Oscar nom for her work with Sanders on "Snow White and the Huntsman."
As EJ Schultz reports over at AdAge, the leading man in the spot will tout the "star bottle," part of the brand's first major package makeover since 1946. The new bottle will have long necks, replacing the short necks Heineken drinkers have been familiar with.