Dell XPS and VMLY&R focus on Gen Z Creators in latest campaign with Yara Shahidi

Published On
Oct 11, 2021


Dell XPS, the premium award-winning laptop brand from Dell Technologies, has teamed up with creative entrepreneur, actor, and change agent Yara Shahidi to inspire Gen-Z’s diverse young creators and changemakers.

Yara’s passion for uplifting voices of her generation, coupled with her love for all things technology, deeply aligns with the campaign ethos: that with the power of the Dell XPS, you can “Expand your Youniverse” and become everything you want to be. The new creative campaign pairs Yara alongside Quannah Chasinghorse and rap duo Aint Afraid to further illustrate her various passions. And by amplifying leading Gen-Z voices, the campaign looks to inspire the next generation of changemakers through the use of technology. The campaign launches today across connected television, social and out of home.

Labeled as one of the stand-out voices of her generation, Yara Shahidi is an award-winning actress and breakout star of the hit ABC showblack-ish, an executive producer of its Freeform spinoff series grown-ish and continues to be one of Hollywood’s most heralded talents on and off screen. She brings her passions for technology as well as her advocacy for underrepresented communities and broad influence on the Gen Z audience to Dell XPS.

More digital connected than any preceding generation, technology has empowered Gen Z and Millennials to feel technologically savvy, self-sufficient and independent. Dell XPS and Shahidi will work closely to continue engaging young, diverse creatives to deliver on the ethos of tech as the great equalizer.

“Technology is the preeminent tool for connection, and for emerging generations it’s also the central tool for making your mark on the world. We’re thrilled to have worked with Yara Shahidi for this Dell XPS campaign that captures the vibrance, creativity and power of young creators and technology coming together,” said Wayne Best, Chief Creative Officer, VMLY&R New York.





Oct 11, 2021
Agency :
Client :
Dell Technologies
SVP of Global Brand Consumer & Small Business Creative & Experiential :
Elizabeth Matthews
VP Global Marketing Consumer & Small Business :
Alejandro Madrid
Sr. Director Global Campaigns :
Ericka Rogers
Director Global Consumer Campaigns :
Vilma Gonzalez
Consumer Strategy & Insight Global Consumer Campaigns :
Tim Cruz
Talent & Influencer Relations :
April Johnson
Sr. Director Social Business Team :
Bryan DeZayas
VP Global Campaign + Acquisition Strategy :
Michael P. Lambert
Global Partnerships Lead :
Allie Wallace
Chief Creative Office New York :
Wayne Best
Group Creative Director :
Justin Ebert
Group Creative Director :
Niraj Zaveri
Creative Director :
Jack Collier
Creative Director :
Paulo Monteiro
Group Executive Producer :
Bobby Jacques
Producer :
Larissa Ananko
Sr. Content Producer :
Louisa Gargiulo
Managing Director :
Ann Carey
Account Director :
Scott Eagle
Sr. Account Manager :
Jonathan Lotz
Account Manager :
Amelia Giebel
Sr. Project Manager :
Patricia Woodward
Managing Director Strategy & Insights :
Jennifer Bonhomme
Strategy Director :
Jorik Houweling
Associate Strategist :
Nthabi Kamala
Social Strategy Director :
Jason Syptak
Senior Connections Manager :
Rachel Sider
Production Company :
Director :
Karim Zariffa
Partner/Executive Producer :
Sam Penfield
Executive Producer :
Kate Hitchings
Producer :
Danny Hillman
Prod Supervisor :
Shun Tsuchiya
Assistant Production Supervisor :
Nicola McQuiston
Director of Photography 2nd Unit :
Ryan Carmody
1st AD :
Chris Bicknell
Production Designer :
Jenny Burton-Akdag
Post Production :
1st Ave BA
Executive Producer :
Pefy Carr Rollitt
Creative Lead :
Duke Viggiano
VFX Supervisor :
Juan Manuel Nuñez
Post Production Producer :
Hilary Downes
Connections Manager / Social :
Gaby Ringvald

Need a credit fix? Contact the Creativity Editors

Project Type